Ara Jenika Vinzon

Crafted multi-channel copy (EDMs, web, app, social, blog) for an alternative jewelry brand, driving engagement, retention, and sales. Optimized narratives, collaborated cross-functionally, and ensured brand consistency across all content touchpoints.

Created content and optimized search metrics for brands including L'Oreal, Semaphore, Remax, and Outsource Access. Produced 1,000-word articles to enhance online visibility and readership.

Led copywriting for M/I/A Group's digital and traditional media, marketing campaigns, and corporate events. Wrote advertising copy, social media content, newsletters, and media releases for diverse industries including luxury real estate, hospitality, and health.

Served as the principal female role in marketing videos for Asiawide Land, used in real-estate distribution and new housing development projects. Supplemented scripting, filming, and editing with ad-libs and factual checks on local real-estate markets and architectural designs.

Built brands, created content, and optimized search metrics for US, Australian, Singaporean, and Canadian businesses. Wrote and copyedited diverse subject matter, producing a high volume of long and short articles.

Contributed as a senior freelance writer for travel, lifestyle, and interview articles in both print and digital formats. Wrote long-form essays on local and international destinations, including photography and captioning.

Created sponsored content under Inquirer BrandRoom and hosted InqPOP! Hangout. Wrote and edited social media updates, media coverage, and summary articles for major clients, and conducted live reporting for events.

Headed the events management team for Ophelia Creatives, an agency dedicated to homegrown artists, local crafts, and cultural events. Curated and managed the company portfolio, including supplier and artist management, and marketing.

Trained directly under the Office of Cultural Affairs and Office of the Director, focusing on library activities, cultural events, and data aggregation. Managed official press releases and publicized media affairs for annual events.

Served as Chief Business Developer and Management Officer, focusing on gold assessment, luxury articles authentication, loan and inventory management, and item pricing. Managed key business operations and client relations.

Headed creatives, design, and management for Marcena Restaurant, a local establishment focused on gastronomy and food heritage. Concocted food and beverage recipes and established networks within the regional hospitality industry.

Pursued a Master of Fine Arts in Creative Writing, enhancing skills in narrative development and literary expression. Focused on advanced writing techniques and critical analysis within the creative writing field.

Activities and societies: Vice-President for Socio-Civic European Studies Association (DLSU), Office Staffer Green and White (DLSU), Operations Committee Member Alyansang Tapat sa Lasallista (DLSU), Member Office of the Vice-President for Activities (DLSU)

Completed a Bachelor of Arts in International Studies with a major in European Studies. Gained a keen understanding of diplomacy, international relations, and cultural exchanges.