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Aletha Zaire Payawal

@alethazairepayawal

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Content writer with expertise in SEO and digital marketing.

Philippines

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What I'm looking for

I seek a dynamic role that fosters creativity and growth in digital marketing.

I am a dedicated content writer with a strong background in SEO and digital marketing. My experience at LinkNova Ltd has honed my skills in crafting engaging long-form articles, press releases, and product pages for various clients in the beauty, lifestyle, and health industries. I take pride in my ability to research and produce high-quality content that not only meets client expectations but also drives traffic and engagement.

In addition to my writing experience, I have worked as a project assistant, where I coordinated with stakeholders and ensured proper documentation of project progress. My academic background includes a Summa Cum Laude degree from Ateneo de Manila University, where I transformed my undergraduate thesis into a journal article for a Scopus-indexed publication. I am passionate about using my skills to contribute to meaningful projects and help organizations achieve their goals.

Experience

Work history, roles, and key accomplishments

Project Assistant

Institute of Philippine Culture

Jun 2024 - Present (1 year 2 months)

Assisted the project manager with fieldwork training and tracking project progress. Coordinated with stakeholders for data gathering, processing, and validation, ensuring proper documentation of meetings and reports.

Project Management Fieldwork Data Validation Documentation Financial Reporting Presentation Skills Project Tracking Data Processing Research

Content Writer

LinkNova Ltd

Sep 2022 - Present (2 years 11 months)

Researched and wrote SEO content, including long-form articles, press releases, and product pages. Worked with multiple clients in the eyewear, beauty, lifestyle, and health industries.

Product Pages Client Management Eyewear Industry Lifestyle Industry Content Writing

Researcher

Ateneo de Manila University Research Council (ADMU)

Sep 2022 - Present (2 years 11 months)

Transformed an undergraduate thesis into a journal article for submission to a Scopus-indexed journal. Conducted research on the roles of barangay health workers in the Expanded Program on Immunization.

Research Thesis Writing Scopus Indexing Data Analysis Public Health Immunizations Grant Management Qualitative Research

AVP for Monitoring & Evaluation

Development Society of the Ateneo

Jul 2021 - Present (4 years 1 month)

Managed monitoring and evaluation for organizational performance and projects, including module crafting and facilitation. Developed internal systems for sustainability and institutional memory, and led advocacy campaigns.

Monitoring & Evaluation Project Management Facilitation Advocacy Development Communication Leadership Strategic Planning

Research Intern

Institute of Philippine Culture

Jun 2021 - Present (4 years 2 months)

Conducted quantitative and qualitative data analysis using SPSS and NVivo. Transcribed roundtable discussions and key informant interviews with health professionals, contributing to a knowledge product.

Research Quantitative Analysis Qualitative Data SPSS NVIVO Transcription Interviewing Health Projects Database Management

Fellow

Sophia University

Sep 2020 - Present (4 years 11 months)

Participated in a week-long online summer program focused on creating resilient and sustainable future societies. Engaged in lectures and cultural exchange with universities from abroad.

Fellowship Cultural Exchange International Relations Online Learning Global Studies Intercultural Communication Research Collaboration

Feature Writer

Loyola Schools Bulletin

Feb 2020 - Present (5 years 6 months)

Scouted human interest stories within the Loyola Schools community, conducting interviews with individuals and organizations. Published works on the Ateneo website.

Feature Writing Interviewing Storytelling Human interest Stories Journalism Editorial Communication Digital Publishing

Online Editor

Heights Ateneo

Aug 2019 - Present (6 years)

Conceptualized and created content for the Heights website and social media, including article writing and coverage of artistic and literary events. Developed organizational strategies for social media engagement.

Content Creation Social Media Management Strategy Digital Marketing Editorial