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Keziah Maru Pasion

@keziahmarupasion

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Creative copywriter specializing in marketing, SEO optimization, and content management.

Philippines

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What I'm looking for

I seek a role where I can craft SEO-driven content and persuasive marketing copy, lead editorial processes, and grow within media or marketing teams.

I am a copywriter and content manager with experience shaping SEO-driven articles, paid social and lifecycle marketing copy, and editorial leadership in student media. I graduated magna cum laude in AB Communication with a minor in English Literature and have written extensively about Japanese lifestyle, pop culture, and education-sector communications.

At Canva I produced growth marketing and lifecycle email copy; at Japan Nakama I manage and polish content to SEO standards while writing cultural features. I have led editorial teams as Features Editor and Editor-in-Chief, coordinated publications and partnerships, and participated as a judge and speaker attendee in industry seminars.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Japan Nakama

Jan 2025 - Present (1 year 1 month)

Oversee existing and upcoming content, polishing articles to meet SEO standards and maintain editorial consistency across the site. Produce and edit content focused on Japanese lifestyle and pop culture to grow audience engagement.

Content Strategy SEO Optimization Editing Copywriting Content Management Audience Engagement

Copywriter for Growth Marketing

Canva

Jan 2022 - Jan 2025 (3 years)

Wrote copy for paid social and display ads and ideated messaging for ad campaigns to improve acquisition performance. Produced SEO copy and lifecycle marketing content including emails for the education sector.

Copywriting Paid Social Email Marketing Lifecycle Marketing Messaging Strategy A B Testing

Features Editor

The GUIDON

Jan 2020 - Jan 2021 (1 year)

Edited feature articles, led the Features staff, and performed managerial editorial duties as part of the editorial board to maintain publication quality and timely releases.

Editing Feature Writing Team Leadership Editorial Management Newsroom Workflow Content Planning Fact Checking

Editor-in-Chief

Career Fair Magazine

Jan 2020 - Dec 2020 (11 months)

Led all processes for magazine creation as final editor for articles and layout, and coordinated with advisors on advertisements and partner relations to deliver the publication.

Layout Project Management

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Arts, AB Communication (Journalism; Film & Media Studies)

2018 - 2022

Grade: Magna Cum Laude

Activities and societies: Features Editor and staff roles at The GUIDON; Editor-in-Chief of Career Fair Magazine (LSOPCS); Communications Head for Ateneo DReaM Team; attended lectures and served as judge for ThinkQuest Competition.

Graduated magna cum laude with a Bachelor of Arts in AB Communication (specializing in Journalism; Film & Media Studies) and a minor in English Literature; Financial Aid Scholar.