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Marice Adraneda

@mariceadraneda

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Senior copywriter who builds sharp, SEO-ready brand voices that convert for SaaS and beyond.

Philippines

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What I'm looking for

I’m looking to own brand voice across product and marketing channels—pairing editorial clarity with SEO and performance data, and leading writers toward clean, reader-first work that ships consistently.

I’m a senior copywriter and content specialist with a decade-plus track record of crafting content that works—from SaaS product pages and product updates to social campaigns and long reads that rank and convert. I’m known for building coherent brand voices, keeping copy clean and sharp, and making sure the writing holds together under scrutiny.

Most recently, I led content across landing pages, product updates, and marketing campaigns for a hospitality SaaS platform. I owned brand voice consistency across web, email, and in-app touchpoints, and I used performance data to guide content iteration and improve results—so the work stays grounded in what readers actually respond to.

Before that, I managed full content direction across multiple websites and social channels, led a writer team with quality control, editorial planning, and deadlines, and built content calendars in collaboration with design and marketing. I’ve also produced email sequences, SMS copy, landing pages, and evergreen content, supporting keyword-driven strategies, SEO planning, and internal link architecture.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

Sapaad Pte Ltd

Jan 2024 - Jan 2026 (2 years)

Led content across landing pages, product updates, and marketing campaigns for a hospitality SaaS platform. Maintained brand voice consistency across web, email, and in-app touchpoints and iterated copy using performance data to improve results.

Email Copywriting Content Iteration Cross Functional Collaboration

Social Media & Content Manager

TechWorld 360

Jan 2022 - Jan 2024 (2 years)

Managed end-to-end content direction across multiple websites and social channels, applying SEO fundamentals to improve organic reach and visibility. Led a writer team with editorial planning, quality control, and content calendar ownership while coordinating with design and marketing.

Content Strategy Social Media Content Editorial Planning Team Leadership

Copywriter

Tipsiti

Jan 2022 - Jan 2024 (2 years)

Produced email sequences, SMS copy, landing pages, and social content to support marketing and user engagement. Supported keyword-driven content strategies for client acquisition.

SMS Marketing Social Media Copy Content Writing Editorial Writing

Web Content Writer

DevriX

Jan 2020 - Jan 2022 (2 years)

Wrote and edited long-form blogs, product descriptions, and evergreen content to support web visibility and conversion. Contributed to SEO planning and internal link architecture.

Content Editing Internal Linking Web Content Management

Education

Degrees, certifications, and relevant coursework

Centro Escolar University

Bachelor of Arts, Mass Communication

2022 - 2024

Studied Mass Communication (with Journalism-focused coursework/projects) and produced content such as email sequences, SMS copy, landing pages, and social posts. Supported keyword-driven content strategies for client acquisition.

Centro Escolar University

Bachelor of Science, Hotel & Restaurant Management

2020 - 2022

Earned (or pursued) a BS in Hotel & Restaurant Management while writing and editing long-form blogs, product descriptions, and evergreen content. Contributed to SEO planning and internal link architecture.