Aqila W

Led email and digital marketing campaigns and coordinated event booth execution across vendors, timelines, and budgets. Spearheaded a targeted Facebook Ads campaign that delivered 357 clicks, MYR 0.13 CPC, 18,177 impressions, 1.96% CTR, and 7,850 reach within 10 days.

Defined and executed the product roadmap and GTM strategy for Tempah@KL, a digital hall and facility booking system for Dewan Bandaraya Kuala Lumpur (DBKL). Optimized social advertising by testing ad formats and allocating spend to higher-performing single-post campaigns to improve reach, impressions, and engagement.

Drove business development through industry collaboration exploration, market analysis, and sales planning. Identified and qualified prospects via networking and targeted calls, managed client accounts, and acted as the primary contact for inquiries and issue resolution.

Supported lead generation and marketing execution through FB/IG advertising, content creation, and video editing. Prepared client quotations and marketing materials, and ensured written content quality through proofreading and structured documentation.

Coordinated meeting logistics by arranging venues and schedules and producing internal communications including handouts and emails. Assisted project teams with training and supported User Acceptance Testing (UAT) while tracking progress and maintaining collaborator contact lists.

Assisted the business development manager with preparing quotations, filing, and coordinating corporate events and training sessions. Supported day-to-day administrative coordination for internal and client-facing activities.

Completed the Digital Marketing Professional Certification with Digital Marketing Consultancy in 2022.

Completed the Digital Marketing Professional Certification with Digital Marketing Consultancy in 2020.

Completed a Diploma in Management with Multimedia (online booking) at Multimedia College Kuala Lumpur from 2012 to 2015.

Earned a South Australian English Test certificate in 2009.