Yap Joey

I’m an ambitious, results-driven Sales and Marketing Executive with over 3 years of experience in sales, business development, and client relationship management. I’m eager to leverage my foundation in B2B engagement, digital marketing, and strategic initiatives to create measurable commercial impact.

In my recent role at Fuerint Sdn Bhd, I managed B2B client and supplier engagements, handled pricing discussions and commercial negotiations, and prepared quotations and commercial documentation. I also tracked sales performance, payment schedules, and transaction records, coordinating closely with operations and finance teams to support timely execution.

Previously at White Horse Marketing Sdn Bhd, I generated leads, supported business development through market research, and prepared structured proposals based on client requirements and commercial viability. I managed client communication to resolve issues quickly and maintained service satisfaction from proposal through execution.

Earlier, as a Media Planner Executive at Mindshare Malaysia (GroupM/WPP), I developed data-driven media strategies, managed campaign budgets, analyzed performance metrics, and provided actionable insights. Across roles, I bring a positive learning mindset, high initiative, and adaptability to thrive in fast-paced, entrepreneurial environments.