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Apurba Ghosal

@apurbaghosal

Government research analyst at Deloitte Centre for Government Insights, contributing to a cybersecurity study of all 50 U.S. states.

India
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At Deloitte Centre for Government Insights, I contribute to the Deloitte-NASCIO Cybersecurity Study, which evaluated the cybersecurity readiness of all 50 U.S. states through an extensive survey.

I conducted research and insight mining for the 2024 US public sector CSO sustainability survey report, featured at the US Climate Action Summit 2024. I also led the research, project management, and writing of thought leadership on the future of government in the age of AI.

I led the America Flourishing campaign, coordinating collaboration across centers to identify and analyze critical challenges facing the US in 2025 and beyond. I also use prompt and context engineering to enhance AI-driven analysis and insight generation.

Earlier, I developed brand communication strategies for Maruti Suzuki NEXA at Hakuhodo India, including support for XL6 product launches. My experience also includes consumer journey mapping and social analytics for ITC brands at Dentsu Webchutney, and client servicing for Vodafone North Circle's rebranding campaign at Ogilvy & Mather.

Experience

Work history, roles, and key accomplishments

DU
Current

Senior Research Analyst

Jun 2022 - Present (4 years 4 months)

Conducted advanced research and insight mining for government and public sector thought leadership, including the Deloitte-NASCIO Cybersecurity Study and the 2024 US public sector CSO sustainability survey. Led cross-functional projects and the America Flourishing campaign, and pioneered internal tools using prompt engineering.

OM

Brand Consultant

Ogilvy & Mather

Sep 2017 - Feb 2018 (5 months)

Led client servicing for Vodafone North Circle rebranding campaign and delivered actionable brand insights.

Education

Degrees, certifications, and relevant coursework

WeSchool (S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development and Research) logoWR

WeSchool (S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development and Research)

PGDM, Management

2020 - 2022

Pursued a PGDM, focusing on management development and research.

Nottingham Trent University logoNU

Nottingham Trent University

M.Sc., Digital Marketing

Completed an M.Sc. in Digital Marketing.

R.A Podar College of Commerce and Economics logoRE

R.A Podar College of Commerce and Economics

B.Com, Commerce

Completed a Bachelor of Commerce degree.

Tech stack

Software and tools used professionally

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