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Anjali Jakhetia

@anjalijakhetia

Associate Consultant at EY shaping stakeholder positioning and public affairs narratives for international client engagements.

India

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What I'm looking for

I'm open to Brand Management, Marketing Strategy, and Consumer Insights roles in Gurugram, Delhi, Noida, or remotely.

At EY, I work on stakeholder strategy and positioning for client engagements, including leading stakeholder mapping for a European client's public affairs strategy. I identify priority groups and tailor positioning and messaging to each.

I also shaped positioning and messaging for stakeholder communications and PR materials on a high-visibility international engagement, translating policy analysis into narratives for external audiences. I received EY's Client Extraordinaire Award in 2026 for this work.

At TP, I built account and market intelligence for global clients, developing strategic briefs to inform account targeting, prioritisation, and go-to-market decisions. Earlier, at Avalon Consulting, I developed recommendations on market entry, customer segments, and brand positioning.

My work in consulting connects with my interest in how brands understand people. My MBA project explored luxury brand management through an interview with a professional from a leading luxury company and a deep dive into Mercedes-Benz; I began my career developing educational content at BYJU'S.

Experience

Work history, roles, and key accomplishments

Current

Associate Consultant

Current

Aug 2025 - Present (1 year 2 months)

→ Work on stakeholder strategy and positioning, building the account-based relationships and public narrative that support high-stakes client engagements.
→ Led account-based stakeholder mapping for a European client's public affairs strategy, identifying priority stakeholder groups and tailoring positioning and messaging to each.
→ Shaped positioning and messaging for stakeholder communications

Market Research Analyst

Feb 2025 - Jul 2025 (5 months)

At TP, I built account-level intelligence for global clients that shaped how teams targeted, prioritised, and engaged key accounts.

→ Built account and market intelligence for global clients, identifying priority accounts and surfacing insights to inform account-based targeting and outreach
→ Analysed account and industry trends to support account segmentation and prioritisation across client eng

Market Research Analyst

Nov 2024 - Feb 2025 (3 months)

Worked as Market Research Analyst at TP.

Management Consultant

Avalon Consulting

Apr 2024 - Jun 2024 (2 months)

At Avalon Consulting, I worked on strategy and positioning engagements helping clients define how to position their brand and enter new markets with confidence.

→ Developed go-to-market and market entry strategy recommendations for a client evaluating a new product/geography, covering target segments, positioning, and competitive approach
→ Built brand positioning recommendations by benchmarkin

Associate Content Developer

BYJU'S

Feb 2022 - Jun 2022 (4 months)

→ Developed and structured educational content, ensuring clarity, accuracy, and engagement for the target learner segment.
→ Reviewed and quality-checked content against curriculum and brand guidelines before publishing.
→ Managed a content team's workflow and timelines, coordinating handoffs to ensure on-time delivery.
→ Liaised with internal stakeholders and clients to align content requirements