Open to opportunities

Apple Joy Caylan

@applejoycaylan

Message

I am an experienced commercial and logistics leader with 15+ years driving sales, operations, and customer success.

Philippines

Message

What I'm looking for

I seek a senior commercial or logistics role where I can lead sales, operations, and teams to drive revenue, improve processes, and grow professionally in a collaborative, performance-driven company.

I am a commercial and logistics professional with over 15 years of hands-on experience across FMCG, industrial, retail, shipping, and transport sectors. I have led sales, branch operations, warehouse management, and account teams to meet revenue and service targets in fast-paced markets.

In my roles I have developed and executed sales and marketing strategies, managed end-to-end freight and 3PL solutions, and overseen warehouse operations including SAP and KWMS-managed inventories for facilities up to 3,000 sqm. I have a proven record of building client relationships, winning bids, improving yield through metrics and data analysis, and mentoring commercial staff to deliver results.

I lead with a results-oriented, customer-first approach and a focus on process improvement, safety, and profitability. I seek opportunities where I can apply my people management, business development, and operational expertise to drive growth and enhance service delivery.

Experience

Work history, roles, and key accomplishments

Current

Assistant Commercial Manager

Current

DP World

Oct 2024 - Present (10 months)

Manage commercial relationships with BCO accounts and drive marketing and commercial performance for domestic and global freight and 3PL services, delivering end-to-end logistics solutions and participating in freight bid wins.

Account Management 3PL NVOCC Sales Strategy Client Relationship Management Budgeting

Senior Account Manager

Deus International Global Logistics Inc.

Feb 2023 - Oct 2024 (1 year 8 months)

Led and mentored account managers, managed key client portfolios, analyzed sales KPIs, and delivered strategic account plans to drive customer satisfaction, retention, and revenue growth.

Account Management Team Leadership Sales Forecasting Customer Retention KPI Analysis CRM Cross Functional Collaboration

Branch Supervisor

2GO-Kerry Logistics (Phils.) Inc.

Mar 2019 - Jan 2023 (3 years 10 months)

Oversaw regional branch operations including international and local forwarding, customs clearance, warehousing and trucking; managed a 3,000 sqm warehouse, staff hiring/training, budgets, and sales target attainment.

Branch Management Warehousing SAP Budgeting Sales Marketing Customs Clearance Staff Training

Trade Returns Coordinator

Del Monte Philippines Inc. / ASIAPRO

May 2016 - Feb 2019 (2 years 9 months)

Managed trade returns and distributor compliance across Mindanao, tracked inventory aging and SKU-level returns, consolidated monthly reports, and ensured FEFO and QA processes were followed.

Inventory Analysis Reporting SKU Tracking

HR and Administrative Coordinator

Meralco Industrial Engineering Services Corporation

Jul 2015 - Mar 2016 (8 months)

Processed and maintained personnel documentation, administered recruitment, onboarding, payroll data, and employee relations while ensuring confidentiality and adherence to HR policies.

Recruitment Onboarding Payroll Employee Relations Benefits Administration Confidentiality

Sales Administrative Officer

SSDI (Unilever Phils. Distributor)

May 2014 - Jul 2015 (1 year 2 months)

Maintained promotional and customer databases, reconciled invoice and bill-back discrepancies, prepared sales tracking reports, and resolved order and pricing issues to support sales operations.

Sales Administration Promotions Database Sales Reporting Customer Service Data Analysis

On-the-Job Trainee

Gakken Philippines Inc.

Jan 2014 - Mar 2014 (2 months)

Supported accounting operations by recording transactions, processing invoices and vouchers, filing deposits, and assisting with bank reconciliations and general ledger tasks.

Accounts Payable Data Entry General Ledger Bank Reconciliation

Student Training Assistant

University of Mindanao

Oct 2010 - Oct 2013 (3 years)

Performed circulation desk duties, assisted students with reference queries and database searches, managed shelving and interlibrary loans, and supported library programs and displays.

Circulation Desk Reference Assistance Customer Service

Education

Degrees, certifications, and relevant coursework

University of Mindanao

Bachelor of Science in Business Administration, Business Administration - Financial Management

2009 - 2014

Activities and societies: President, Junior Finance Executives (JFINEX), BSBA Department (2012–2013; 2013–2014); Student Training Assistant, University of Mindanao (Oct 2010–Oct 2013).

Completed a Bachelor of Science in Business Administration with a major in Financial Management at the University of Mindanao (June 2009–April 2014).