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Apoorv Chaturvedi

@apoorvchaturvedi

I build B2B technology positioning and demand-generation campaigns that turn solution narratives into qualified pipeline.

India
Message

What I'm looking for

I'm looking to lead B2B solutions or product marketing where I can shape differentiated positioning, execute go-to-market campaigns, collaborate with sales and SMEs, and build measurable pipeline for technology offerings.

At InfoBeans, I own marketing and sales activities across Salesforce, ServiceNow, and AI service lines—from solution messaging and product positioning through MQL generation and sales handoff. I've improved lead conversion by 40% and pipeline visibility by 25% through Salesforce-integrated attribution, while building campaigns, sales enablement assets, and differentiated enterprise narratives.

I've also led go-to-market and pipeline operations at InnoMatrix Technologies, driven B2B acquisition at GammaStack, and delivered multi-channel marketing projects independently. My business development background keeps my marketing revenue-focused, whether I'm shaping a value proposition, running paid campaigns, or building partner-led pipeline.

Experience

Work history, roles, and key accomplishments

IN
Current

B2B Marketing Specialist

InfoBeans

Apr 2025 - Present (1 year 5 months)

Single point of contact for marketing and sales across multiple service lines, owning the funnel from solution messaging through MQL generation and handoff to sales. Led positioning for accelerators and revamped product offerings, and improved lead conversion by 40% and pipeline visibility by 25%.

Education

Degrees, certifications, and relevant coursework

SM

Shri Vaishnav Institute of Management

Bachelor of Business Administration, Marketing

2019 - 2022

Grade: Distinction

Pursued a Bachelor of Business Administration with a focus on Marketing, graduating with distinction.

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