Apoorva Raj
@apoorvaraj14
Versatile software developer and digital strategist focused on impactful digital experiences.
What I'm looking for
I am a versatile software developer and digital strategist with hands-on experience in frontend development, analytics, and social media management. I have led teams, managed campaigns across Meta and Google Ads, integrated tracking tools like GA4 and Google Tag Manager, and used AI tools to optimise workflows and advertising performance.
I have built responsive interfaces with React/Next.js and contributed to production sites, created campaign landing pages, and overseen content and video editing to maintain brand quality. I thrive on combining technical skills (HTML, CSS, JavaScript, Python, SQL) with marketing analytics to drive growth and measurable results.
Experience
Work history, roles, and key accomplishments
Sr. Social Media Manager
Acme Spaces Pvt. Ltd.
Apr 2025 - Dec 2025 (8 months)
Led a team to produce high-quality content and promotional shoots, collaborated with sales for lead distribution and quality analysis, and analysed and optimised ad performance to boost brand reach.
Social Media Manager
Acme Spaces Pvt. Ltd.
Jan 2024 - Mar 2025 (1 year 2 months)
Managed Facebook and Instagram accounts, created Reels, posts and carousels to drive engagement, ran Meta and Google Ads with WhatsApp retargeting, and integrated analytics for performance tracking.
Social Media & Project Manager
Delta Digital
Jun 2023 - Dec 2023 (6 months)
Managed social media pages for multiple clients, led a UX and graphic design team for logos and creatives, and executed client campaigns including Meta ad setup and content strategy alignment.
Frontend Development Intern
VenueMonk
May 2022 - Jul 2022 (2 months)
Built a campaign landing page from scratch using React and Bootstrap, implemented responsiveness fixes on production, and supported Meta ad campaigns to drive appointments and engagement.
Education
Degrees, certifications, and relevant coursework
Parul University
Bachelor of Engineering, Computer Science and Engineering
2020 - 2024
Grade: 7.2 CGPA
Bachelor of Engineering in Computer Science and Engineering completed with a 7.2 CGPA from Parul University between 2020 and 2024.
GSEB State Board
Class XII, Higher Secondary
2019 - 2020
Completed Higher Secondary (Class XII) under the GSEB State Board during 2019–2020.
GSEB State Board
Class X, Secondary Education
2017 - 2018
Grade: 76.8%
Completed Secondary (Class X) under the GSEB State Board during 2017–2018.
Tech stack
Software and tools used professionally
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