Open to opportunities

Pulkit Joshi

@pulkitjoshi

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Social Media Manager and Digital Marketing Strategist delivering data-driven ROI with AI-powered campaigns.

India

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What I'm looking for

I’m looking for a role where I can run data-driven social and paid campaigns, leverage AI for faster content production, and optimize KPIs with strong analytics—while collaborating cross-functionally to deliver clear, measurable ROI.

I’m a results-driven Social Media Manager with 7+ years of experience developing and executing data-driven digital marketing strategies across B2B and B2C platforms. I specialize in paid social advertising, content strategy, SEO, email marketing, and campaign analytics—balancing brand storytelling with measurable ROI through organic and paid channels.

I’ve led multi-brand social media growth by using AI-assisted content calendars (ChatGPT/Claude) and AI visual/video tools to reduce planning and production time while keeping a consistent voice. From targeted Meta/LinkedIn campaigns to GA4 and AI-powered insights, I optimize KPIs continuously through A/B testing, audience segmentation, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Tappoo Group of Companies

Jun 2025 - Jan 2026 (7 months)

Led end-to-end social media strategy across multiple Tappoo Group business verticals and executed multi-brand campaigns on Facebook, Instagram, and TikTok. Built AI-assisted content calendars, accelerated creative production with AI image tools, and optimized paid social campaigns using Meta Insights and GA4 to improve ROI on ad spend.

Social Media Strategy Paid Social Lead Generation Campaign Optimization Brand Management

Social Media Manager

StockTake Online

May 2022 - May 2025 (3 years)

Owned a LinkedIn B2B lead generation strategy for the hospitality sector, using ChatGPT and Jasper AI to improve copy ideation and post optimization. Managed multi-platform content and AI-assisted short-form video production, and planned/optimized paid campaigns using historical performance metrics and ongoing platform audits.

Content Strategy Jasper Short Form Video Production (Pictory Performance Analytics

Social Media Manager

Wire Monster

Oct 2021 - May 2022 (7 months)

Developed and executed paid social media ad campaigns for overseas clients, using social analytics and real-time optimization to maximize ROI. Managed client workflows and reporting with Trello and supported digital marketing proposals with competitor analysis and online presence audits.

Paid Social Marketing Social Analytics ROI Optimization Trello Project Management Competitor Analysis Online Presence Audits

Social Media Executive

Apponext Systems and Technology LLP

Aug 2020 - Sep 2021 (1 year 1 month)

Developed social media strategies using competitive research and audience identification, creating and distributing daily content to drive community engagement. Moderated user-generated content per community guidelines and maintained editorial calendars for consistent publishing.

Social Media Strategy Competitive Research Community Management UGC Moderation Editorial Calendar Management Content Creation

Social Media Executive

R.V. Hospitality Solutions LLP

Jun 2018 - Jul 2020 (2 years 1 month)

Managed social media presence for hospitality clients, creating content to grow online brand visibility. Assisted in developing hospitality-focused marketing campaigns tailored to the target audience.

Social Media Management Content Creation Audience Engagement Social Media Publishing