At Sephora, I managed the product lifecycle and assortment for more than 20 fragrance brands, driving sales growth of 21% in 2023 and 25% in 2024. I developed assortment strategies using trend and consumer insights, and partnered with brands on product development and launch plans.
I handled return-to-vendor approvals, pricing updates, and markdowns, and represented brands in OTB and vendor negotiation meetings. I also worked with planning on buying decisions and unit forecasts.
My work included analyzing sales plans, store-level reports, and productivity metrics. I tracked markup, margin, WOS, and OTB, and built Excel reports to guide assortment and business decisions.
As a Merchandise Coordinator, I supported the launch of Sephora @ Kohl’s across 600+ doors, contributing to 100% year-over-year fragrance growth. Earlier, at Aerotek for Nordstrom Corporate, I managed online product display setup and maintained product-page pricing.
