Aparna Chaturvedi
@aparnachaturvedi
Product analytics leader using experimentation and modelling to drive retention, growth, and smarter product decisions.
IndiaWhat I'm looking for
I’m a product analytics leader with 10+ years of experience embedding data-informed decision-making across product, growth, and customer teams. I build analytics functions from scratch and translate complex user behaviour into clear product strategy choices—grounded in rigour, curiosity, and accountability.
In my recent role, I lead product and operations analytics for a large-scale financial services platform—owning funnel & cohort analysis, north star metric design, and experimentation standards. I lead a team of 5 analysts, and I’ve driven measurable improvements like a 30% uplift in client onboarding efficiency through user-journey insights and experimentation.
Previously at a product-led HR tech startup, I built the entire product analytics stack (experimentation framework, metric layer, and dbt pipeline) and led a team of 8. I designed standardized A/B testing practices, reduced churn from 6% to 3% (saving ~USD 800K in ARR), and delivered self-serve dashboards that cut recurring analytics requests while improving decision speed.
Experience
Work history, roles, and key accomplishments
Leading product and operations analytics for a large-scale financial services platform, owning funnel/cohort metric frameworks and north star KPI standards. Improved client onboarding efficiency by 30% through user-journey analysis and experimentation, while mentoring a team of 5 analysts on statistical rigor and stakeholder communication.
SQL Analytics Manager
Sense Talent Labs
Aug 2021 - May 2025 (3 years 9 months)
Built the product analytics function from scratch, including the metric layer, dbt pipeline, experimentation framework, and infrastructure to enable consistent product decision-making. Designed standardized A/B testing across product and marketing and increased email template adoption from 8% to 20%, while leading a team of 8 analysts and data scientists.
Senior Product Analyst
Flipkart
Mar 2019 - Aug 2021 (2 years 5 months)
Owned large-scale user behaviour analysis for Flipkart’s lifestyle vertical, identifying funnel drop-offs and driving data-backed interventions that improved Search CTR by 5% at scale. Built a K-Means customer segmentation model (100K+ customers) that improved CTR by 15% and time-on-page by 10%, and delivered automated Tableau dashboards to standardize reporting.
Senior Pricing Analyst
Amazon
Oct 2015 - Mar 2019 (3 years 5 months)
Delivered pricing and campaign analytics for Amazon France, building production pricing models in Redshift using competitor intelligence, market data, and internal sales history. Measured promotional impact (revenue lift and payback) and built a repeatable framework that cut time-to-market for new launches by 20%, presenting recommendations to senior leadership.
Education
Degrees, certifications, and relevant coursework
Camellia Institute of Technology & Management, Hooghly
Bachelor of Technology (B.Tech / B.E.), Electronics & Telecom Engineering
Grade: 8.7/10
B.Tech/B.E. in Electronics & Telecom Engineering at Camellia Institute of Technology & Management, Hooghly (Grade: 8.7/10).
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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