At inploi, I lead the day-to-day SDR operating cadence across enterprise markets, turning quarterly targets into activity standards, account coverage expectations, and performance plans.
I design HubSpot dashboards and CRM governance processes that improve reporting reliability, data integrity, and pipeline visibility. I also coach SDRs on call quality, discovery, objection handling, and converting conversations into qualified meetings.
At FullFunnel, I managed SDR and BDR delivery across client portfolios, building reporting, scorecards, QA standards, and onboarding frameworks. I partnered with clients to translate commercial goals into targeting strategies, messaging, workflows, and measurable delivery expectations.
Through Annie Simplifies, I built an independent digital brand and commercialise practical digital products, from audience research and offer creation to launch planning and storefront optimisation. I use content and automation workflows to support product delivery, lead nurture, and marketing iteration.
