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Bhaben Deka

@bhabendeka

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Results-driven SEO/Organic Growth professional with 10+ years of experience.

India

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise in a collaborative environment, focusing on innovative strategies and growth opportunities.

I am a results-driven SEO/Organic Growth professional with over a decade of experience in enhancing organic search performance for both B2B and B2C businesses. My journey in the SEO landscape has been marked by a proven track record of leading successful SEO strategies, leveraging AI for automation, and significantly improving website visibility and ROI. I excel in keyword research, technical and on-page SEO, and content strategy, while also fostering cross-functional collaboration to achieve optimal results.

Throughout my career, I have held pivotal roles such as Head of Organic Growth at Cryptopolitan and SEO Manager at Times Group, where I managed teams of SEO professionals and collaborated with various departments to resolve technical issues and enhance user experience. My expertise extends to using advanced tools like Google Analytics, SEMrush, and Ahrefs for performance optimization, and I have successfully executed projects that include App Store Optimization and Conversion Rate Optimization. I am passionate about driving growth through innovative SEO practices and am always eager to embrace new challenges.

Experience

Work history, roles, and key accomplishments

Head of Organic Growth/SEO

Cryptopolitan

Oct 2024 - Mar 2025 (5 months)

Led Organic Growth/SEO operations for Cryptopolitan, managing a team of SEO professionals, writers/editors, developers, and social media professionals. Conducted regular website audits, content strategy, competitive analysis, performance analysis, and leveraged AI for SEO automation. Managed projects on Asana with Tech/Engineering and product teams to resolve UX, technical, and search console issu

SEO Organic Growth Team Management Content Strategy Competitive Analysis Performance Analysis Asana UX Technical SEO Organic Social Content

SEO Manager

Times Group

Aug 2016 - Sep 2024 (8 years 1 month)

Handled SEO operations for multiple properties, managing an SEO team and collaborating with different teams. Regular work involved technical, content, and performance audits, competitive analysis, and refining content strategy. Worked cross-functionally with Product and Tech/Engineering teams to resolve technical and search console issues, managed editorial calendars, developed content strategies

Team Management Content Auditing Operational Audits Competitive Analysis Content Strategy Collaboration B2C AI

SEO & Online Marketing Manager

WizIQ (AuthorGen Technologies)

Apr 2015 - May 2016 (1 year 1 month)

Directed and optimized organic social media and email marketing campaigns to drive engagement and conversions, alongside all SEO activities. Led SEO, SMO, content marketing, and website analytics for a B2B/B2C SaaS start-up, managing a team of four.

SEO Online Marketing Social Media Marketing Email Marketing Engagement Conversion SMO Content Marketing Web Analytics Team Management B2B SaaS B2C SaaS

SEO & Online Manager

LoginRadius

Apr 2014 - Apr 2015 (1 year)

Managed comprehensive SEO strategies, including on-page and off-page activities, and website analytics. Developed content marketing and link-building plans to enhance online visibility. Analyzed Google Analytics reports, preparing detailed performance insights on traffic, email, and SEM/SMM campaigns.

SEO Strategy On Page SEO Off Page SEO Web Analytics Content Marketing Link Building Google Analytics Performance Analysis Email Campaigns SEM

Online Marketing Manager

Web.com India Pvt. Ltd.

Jan 2011 - Dec 2014 (3 years 11 months)

Managed online marketing initiatives, focusing on driving engagement and conversions through various digital channels. Oversaw strategic planning and execution of marketing campaigns to enhance brand visibility and achieve business objectives.

Online Marketing Digital Marketing Engagement Conversion Strategic Planning Campaign Management

SEO Lead

BookGenie Pvt Ltd

Jan 2010 - Dec 2011 (1 year 11 months)

Led SEO initiatives and strategies to improve organic search rankings and website traffic. Responsible for keyword research, on-page optimization, and backlink analysis to enhance online presence.

SEO Website Traffic Keyword Research On Page Optimization Backlinks Online Presence

SEO Expert

SEO Valley Solutions

Jan 2010 - Dec 2010 (11 months)

Provided expert SEO services, focusing on optimizing websites for search engine visibility and performance. Conducted comprehensive SEO audits and implemented strategies to improve organic rankings.

SEO Website Optimization Performance Optimization

Research Analyst

TQC & QED Baton

Jan 2007 - Dec 2010 (3 years 11 months)

Conducted in-depth research and analysis to support various projects and initiatives. Prepared detailed reports and insights to inform strategic decision-making.

Research Data Analysis Reporting

Education

Degrees, certifications, and relevant coursework

IBMR, Pune

Master of Business Administration, Information Technology

Completed a Master of Business Administration with a specialization in Information Technology. Focused on integrating business strategies with technological advancements and management principles.

Bangalore University

Bachelor of Science, Computer Science

Studied fundamental concepts of computer science, including programming languages, data structures, and algorithms. Gained proficiency in software development principles and problem-solving.