Jayasree Dhandapani

Led organic growth strategies for international immigration portfolios targeting competitive Canadian and global markets. Implemented GEO frameworks to improve Google AI Overviews/LLM brand citations, rebuilt content ecosystems around search intent, and improved technical SEO (crawl efficiency and Core Web Vitals) across multiple CMS platforms.

Directed SEO and digital strategy for high-scrutiny niches including cryptocurrency, healthcare, and food, managing a distributed team of SEO, copy, and front-end resources. Improved organic traffic and conversions, built rigorous YMYL/E-E-A-T content frameworks, implemented NLP-driven semantic roadmaps, and used GA4 event tracking to map organic conversions to revenue.

Headed organic search execution for a B2B and B2C client portfolio, presenting performance analysis and growth strategies to stakeholders. Scaled local organic lead generation through citation cleanup and local profile optimization, and partnered with UI/UX to improve on-page UX/SEO performance and reduce bounce rates.

Spearheaded organic search initiatives for a large-scale healthcare eCommerce marketplace, supporting market dominance. Doubled organic traffic within six months by optimizing product/category/informational pages, improved site architecture/internal linking to resolve crawl and indexation issues, and led mobile SEO and ASO efforts to increase organic app installs.

Earned an MBA with a focus on Finance & Marketing at P.S.G.R Krishnammal College for Women.

Earned a Bachelor of Commerce (B.Com) at CMS College of Science & Commerce.