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Jayasree Dhandapani

@jayasreedhandapani

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Senior SEO Manager driving AI Search and GEO-led organic growth across global markets.

India

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What I'm looking for

I’m looking to lead AI Search and GEO-powered organic growth where SEO directly connects to revenue—partnering cross-functionally to build intent-driven content, strengthen E-E-A-T, and deliver measurable traffic, leads, and technical health.

I’m a results-driven SEO Manager with 15+ years of experience leading organic growth across global markets including the US, UK, UAE, and Canada. I specialize in transforming traditional SEO into AI Search, Generative Engine Optimization (GEO), and Intent-Based Marketing frameworks for today’s AI-driven, zero-click search ecosystem.

Across roles, I’ve delivered 2x organic traffic growth, up to an 80% increase in qualified leads, and 90%+ technical site health by aligning search strategy to revenue, customer acquisition, and long-term brand equity. I lead cross-functional teams and build systems that strengthen E-E-A-T, entity/topic authority, and technical excellence—while improving visibility in Google AI Overviews and major LLMs.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager

Current

The Way Immigration

Jan 2023 - Present (3 years 9 months)

Led organic growth strategies for international immigration portfolios targeting competitive Canadian and global markets. Implemented GEO frameworks to improve Google AI Overviews/LLM brand citations, rebuilt content ecosystems around search intent, and improved technical SEO (crawl efficiency and Core Web Vitals) across multiple CMS platforms.

Generative Engine Optimization (GEO)AI Search Visibility Information Gain E E A T Technical SEO Google Core Web Vitals Local SEO International SEO CMS Shopify Magento

SEO Manager

ProfitCommerce LLC

Jan 2021 - Jan 2023 (2 years)

Directed SEO and digital strategy for high-scrutiny niches including cryptocurrency, healthcare, and food, managing a distributed team of SEO, copy, and front-end resources. Improved organic traffic and conversions, built rigorous YMYL/E-E-A-T content frameworks, implemented NLP-driven semantic roadmaps, and used GA4 event tracking to map organic conversions to revenue.

SEO On Page SEO YMYL Optimization NLP Driven Content Roadmaps GA4 Digital PR Authority Building

SEO Lead

Search Com Technologies

Jan 2019 - Jan 2021 (2 years)

Headed organic search execution for a B2B and B2C client portfolio, presenting performance analysis and growth strategies to stakeholders. Scaled local organic lead generation through citation cleanup and local profile optimization, and partnered with UI/UX to improve on-page UX/SEO performance and reduce bounce rates.

On Page SEO Local SEO Citation Cleanup Profile Optimization Bounce Rate Reduction Performance Analysis