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Crasto Leo

@crastoleo

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Senior Enterprise SEO leader driving technical SEO, migrations, and APAC market expansion.

India

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What I'm looking for

I seek a senior SEO role where I can lead technical SEO, drive enterprise migrations, mentor teams, and scale organic growth across APAC or global markets.

I am a results-driven Senior SEO leader with 8+ years' experience and an MCA background, specializing in building enterprise SEO programs from ground zero to millions in monthly organic traffic. I blend technical depth, product launch experience, and cross-functional leadership to deliver measurable growth.

I've led complex technical site builds and migrations with 95%+ traffic retention, managed ₹25L+ annual budgets, and directed teams of 7+ while partnering with C-suite stakeholders to influence product and content investment. My work spans SaaS, e-commerce, and edtech verticals with a focus on APAC market entry and regulatory thought leadership.

I excel at developing keyword frameworks, resolving critical technical SEO issues, and executing integrated campaigns that drive product adoption and organic scale. I bring hands-on mentoring, agile prioritization, and a strategic mindset to maximize long-term organic performance.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist

Current

Deque Systems

Oct 2023 - Present (2 years 8 months)

Spearheaded APAC digital accessibility content and localization efforts, driving product adoption across India and Australia and integrating campaigns that increased regional visibility and tool uptake.

Technical SEO Content Strategy Product Marketing

Sr. SEO Specialist & Manager

TimesPro

Jul 2022 - Sep 2023 (1 year 2 months)

Led subdomain-to-subfolder migration and SEO program management, growing monthly traffic from 100K to 150K (50% growth) while retaining 95% of traffic and managing a ₹25L annual SEO budget.

Migration SEO Budget Management Agency Management

Marketing Lead

CometChat

Jul 2021 - Jul 2022 (1 year)

Developed and executed organic growth strategies for a B2B SaaS platform, optimizing developer documentation and API content to improve technical search visibility and conversions.

Developer Documentation CRO Technical SEO Cross Functional Collaboration Organic Growth

SEO Manager

Kuku FM

Mar 2020 - Jul 2021 (1 year 4 months)

Built and launched an SEO-optimized audio OTT website from scratch, scaling organic traffic from 0 to 100K monthly in 12 months and recruiting and leading a 7-member SEO and content team.

0→1 Product Launch Technical SEO Team Building

Senior Executive SEO

Infiniti Retail

Jan 2019 - Mar 2020 (1 year 2 months)

Drove 10% YoY organic growth across 50,000+ product pages and 200+ category pages, implemented scalable template and footer strategies, and managed a ₹20L annual agency contract.

Agency Management Large Scale Site SEO Long Tail Strategy

Senior SEO Analyst

Growisto

Jan 2017 - Sep 2018 (1 year 8 months)

Delivered SEO services for 15+ clients across verticals with 90% retention, conducting comprehensive 150+ parameter technical audits and executing link-building and digital PR campaigns.

Link Building Digital PR Competitive Analysis Content Strategy