Open to opportunities

Alejandro Ortiz

@alexortizotero

Digital Marketing & SEO leader based in Monterrey, Mexico, with 10+ years of experience driving organic growth, performance marketing, and marketing

Mexico

Message

What I'm looking for

I’m looking for a role where I can own end-to-end performance marketing, optimize campaigns with analytics and A/B testing, and use marketing automation to grow pipeline and revenue across global markets—without compromising creative storytelling.

Digital Marketing & Growth Leader with 10+ years of experience across financial services, retail, media, education, and real estate. Currently at MSCI, leading global digital marketing for Index, Analytics, and Risk products across the Americas and EMEA — owning strategy through execution across email, paid media, and content. In parallel, I build AI automation projects on my own: end-to-end conversational agents that integrate LLMs (Claude API) with real business channels like WhatsApp, plus analytics tools for marketing performance.

AI-Integrated Project Experience

• Designed and deployed a WhatsApp customer service agent for an auto service business, integrating the Claude API with n8n, Google Sheets and Calendar, and the WhatsApp Business API — automating quotes, appointment scheduling, and document generation.

• Built a conversational portfolio agent (Q&A on professional experience), deployed to production with a custom backend and a frontend integrated into a personal website.

• Developed internal calculator tools (Meta Ads funnel, LinkedIn B2B budget planning) to speed up campaign decision-making.

Hands-on experience with MCP (Model Context Protocol), n8n, and automation infrastructure (DigitalOcean/Coolify).

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Growth Leader

Current

MSCI

Leading digital marketing for Index, Analytics, and Risk products across Americas and EMEA, owning the full journey from strategy to execution across email, paid media, and content.

Digital Marketing Performance Marketing Email Marketing Paid Media Content Marketing Strategy Execution

Marketing Strategist

CEDIM

Jan 2019 - Sep 2019 (8 months)

Designed and implemented inbound marketing strategies using HubSpot and automated nurturing workflows. Reduced B2B lead response time from days to 30 minutes by automating workflows and CRM-integrated follow-ups.

Inbound Marketing HubSpot Marketing Automation Lead Nurturing Email Automation CRM Integration Workflow Automation

Performance Marketing & Lifecycle Lead

OXXO

Drove retention and loyalty by leading performance marketing and lifecycle campaigns, achieving 100% year-over-year digital revenue growth through CRO, segmentation, and A/B testing.

Performance Marketing Lifecycle Marketing CRO Segmentation A B Testing Retention Loyalty

Inbound Marketing & Automation Specialist

CEDIM

Built inbound and automation foundations with HubSpot, cutting B2B lead response time from days to 30 minutes.

Inbound Marketing Marketing Automation HubSpot Lead Response Time

Growth Lead

Epsilon Media Group

Scaled growth through SEO/SEM, CRO, behavioral marketing, and UX, notably redesigning abcnoticias.mx's mobile site to increase traffic and ad revenue by 300%.

SEO SEM CRO Behavioral Marketing UX Mobile Design Traffic Growth Ad Revenue