At Agencia Brandēpica, I led digital strategy for retail, entertainment, culture, and reputation brands. I implemented AI for predictive analysis and segmentation, cutting ad spend by 10% and improving campaign performance.
I also designed real-time automated dashboards that reduced reporting time by 30%. I led creative and strategy teams to meet conversion and organic and paid reach KPIs.
At Agencia Catorce Días, I designed digital ecosystems for regional and national brands, increasing engagement and qualified reach. I optimized ad spend with machine learning and lookalike audiences, lowering CPC and raising conversion.
At Walmart de México y Centroamérica, I led brand protection and online crisis management using Brandwatch and AI. I coordinated agencies and vendors on national corporate campaigns and designed response and direct-engagement strategies to improve response time and customer perception.
