Looking for a job

Anthony Elskens

@anthonyelskens

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I build research-led brands and growth engines across B2B technology and premium drinks.

Belgium

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What I'm looking for

I'm looking to build one brand for the long run, owning strategy, budget, team and growth while connecting research-led brand direction with performance.

I lead marketing for Cloudcom and normnest, building the full marketing function, CRM and brand direction for two B2B technology brands. I own a EUR 278,000 budget and lead two in-house marketers alongside five freelance specialists.

I turned research with 103 decision makers into a new positioning, structured 2,043 contacts and 1,591 deals into shared pipelines, and built a 55-email nurture decision tree. My AI-first content operation has 13 gated guides live and a 282-asset annual plan in production.

Before B2B technology, I spent nine years building premium drinks brands including Hendrick's Gin, Bacardi-Martini and Petrus. I've led launches that sold out allocations, improved media efficiency, and translated consumer research into brand identities, plans and activations.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Cloudcom and normnest

Mar 2026 - Present (7 months)

Owns the full marketing function and budget for two B2B technology brands, leading two in-house marketers and five freelance specialists. Structured CRM pipelines and implemented an AI-first content operation.

Marketing Strategy Budget Management CRM Lead Scoring Marketing Automation Content Marketing AI Team Leadership Stakeholder Reporting

Brand Manager, all markets

Brouwerij De Brabandere

Sep 2024 - Jan 2026 (1 year 4 months)

Directed brand strategy for Petrus, Bavik Super Pils and La 9, managing agencies and suppliers. Designed research questionnaires, rebuilt radio plans, and led a brand rename with minimal stock write-offs.

Brand Management Consumer Research Brand Positioning Marketing Strategy Agency Management RF Planning Project Management

Trade Ambassador, Belgium and Luxembourg

Bacardi-Martini

Apr 2022 - Jul 2024 (2 years 3 months)

Field enablement across 14 premium spirits brands, designing and implementing training programmes for on-trade and prestige outlets. Achieved 200 perfect serves and 93 cocktail menus in one fiscal year.

Field Marketing Trade Marketing Training On Trade and Hospitality Cocktail Programs Sales Enablement

Brand Manager On-Trade, Hendrick's Gin

Rémy Cointreau

Feb 2018 - Mar 2022 (4 years 1 month)

Owned on-trade marketing strategy and co-owned a seven-figure A&P budget for Hendrick's Gin in BeLux. Launched Hendrick's Midsummer successfully and created gift-pack and menu activation programmes.

Brand Management On Trade Marketing A&P Product Launch Influencer Marketing Media Strategy NPD

On-Trade Account Manager

Alcobrands

Sep 2016 - Feb 2018 (1 year 5 months)

Opened the on-trade channel from scratch as the distributor's first on-trade account manager, growing it enough to add five sales reps. Represented Sipsmith at international trade shows.

Account Management On Trade and Hospitality Sales Trade Shows Premium Spirits