Laurence Boone
@laurenceboone
I build QR-based digital campaigns and CRM journeys that improve engagement, sales, and marketing ROI across Europe.
BelgiumWhat I'm looking for
At AB InBev, I own end-to-end consumer journeys for QR-based digital campaigns across Europe, turning consumer data into CRM journeys that increase sales and maximise ROI.
I've also led talent and development initiatives across Europe, designing learning programmes, succession planning, and talent mapping aligned with business strategy.
My background spans trade marketing, sales, content, campaign management, and project coordination. I use data, digital tools, and stakeholder collaboration to keep marketing work organised and improve performance.
Experience
Work history, roles, and key accomplishments
Owned the end-to-end consumer journey behind QR-based digital campaigns across Europe. Transformed consumer data into CRM journeys that increased sales and maximized ROI, and analyzed campaign performance to optimize strategies and increase customer engagement.
Education
Degrees, certifications, and relevant coursework
Vlerick Business School
Master of Science, Marketing Management
2017 - 2018
Grade: Great Distinction
Master in Marketing Management with an in-company project for Mastercard Europe. Graduated with Great Distinction.
KU Leuven
Master of Science, Corporate Communication Sciences
2012 - 2017
Master in Corporate Communication Sciences with a thesis on the effect of CSR communication on consumer perception.
Tech stack
Software and tools used professionally
Availability
Location
BelgiumAuthorized to work in
Salary expectations
Job categories
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