Kiara Loreley Fernandez Diaz

Led the Benelux Dettol website migration with a content-first SEO approach, increasing organic traffic by 20% and improving time on site by 10%. Managed 10+ concurrent projects with agencies, adapting UK global strategy into local messaging.

Led messages and visuals across TV, social media and in-store for the first-ever 360° multi-brand campaign, reallocating budget based on channel performance and exceeding targets by up to 50%. Organized a high-profile fashion show, securing 100% of the event's budget through sponsorships.

Automated the creation of educational static posts with AI, cutting production time by 70%. Introduced UGC and TikTok Shop livestreams into the content mix, producing 40+ creator pieces and boosting monthly impressions by 2.5x.

Launched a digital platform, defining content strategy and building a 5,000+ mother community. Coordinated 10+ content calendars in Kontentino, adapting copy by market and reviewing content before publication.

Negotiated partnerships with top beauty influencers (+2M Instagram followers), adapting messages to consumer profiles through targeted digital content and increasing engagement rates by 10% vs the previous year.

Assisted in the development of a new hot sauce brand for the US market, now sold in over 30 points of sale and on platforms like Amazon.

Grade: Great Distinction

Master in Marketing Strategy, graduated with Great Distinction, top 25% of the class.

Executive Management Program in Strategic Management & International Marketing, completed with a high-potential partial scholarship.

Grade: 16.43/20

Bachelor in International Business with a GPA of 16.43/20, awarded Honor to the Merit Award 2022 for second place in the graduating class.