Anoop Menon
@anoopmenon
I build AI-powered marketing engines and high-fidelity music training data.
IndiaWhat I'm looking for
At Skillstr, I co-founded and built marketing from zero for an AI-powered leadership growth platform, converting 210 leads into 70 beta users with no paid advertising. I developed the brand, content strategy, video production, community building, and a full-funnel acquisition system across Instagram, LinkedIn, Reddit, WhatsApp, and live events.
I've also supported marketing at Bosch and ITW Consulting, while at Beatpulse Labs I processed 700+ music annotation tasks to improve AI music-model accuracy. As a rapper, producer, and songwriter, I've launched two artists, collaborated with nine others, and released 14 songs.
Experience
Work history, roles, and key accomplishments
Co-founder & Marketing Lead
Skillstr
Aug 2024 - Present (2 years 1 month)
Architected end-to-end marketing functions from zero, including brand identity, content strategy, and community building for an AI-powered leadership growth platform. Engineered a full-funnel lead generation system converting 210 leads into 70 beta users with zero paid ad spend.
Rapper, Music Producer, Song Writer
CJ Leon Music Production
Sep 2017 - Present (9 years)
Launched 2 music artists, collaborated with 9, and released 14 songs on music streaming platforms. Generated 2.6k+ streams and 11k+ YouTube views, developing a niche audience.
Music Intelligence & AI Training Specialist
Beatpulse Labs
May 2026 - Sep 2026 (4 months)
Engineered high-fidelity ground-truth data by processing 700+ tasks with precise temporal segmentation, improving structural accuracy in machine learning music models. Executed deep semantic analysis of vocal rhythm, emotion, and lyrical narrative to optimize text-to-audio prompt alignment.
Conceptualized 15+ content strategies for LinkedIn and YouTube after benchmarking 10 peers, aiming to double followers and engagement. Synthesized insights from 70+ sources to develop recommendations on Gen AI initiatives for marketing.
Intern – Marketing
ITW Consulting
Dec 2023 - Feb 2024 (2 months)
Developed comprehensive 360-degree marketing strategies for 9 brands across sectors to enhance market positioning and brand differentiation. Innovated 12+ pitch decks and 50+ advertising ideas across ATL, BTL, and TTL channels.
Education
Degrees, certifications, and relevant coursework
Christ University
Master of Arts, Media and Communication Studies
2022 - 2024
Grade: 3.40/4.00
Master of Arts in Media and Communication Studies with specialization in Advertising and Corporate Communication, achieving a GPA of 3.40/4.00.
Christ University
Bachelor of Arts, Communication and Media, English, and Psychology
2019 - 2022
Grade: 3.05/4.00
Bachelor of Arts in Communication and Media, English, and Psychology, achieving a GPA of 3.05/4.00.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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