CAChaitany Agarwal
@chaitanyagarwal
Brand strategist and YouTube growth specialist driving audience-first campaigns and measurable digital growth.
IndiaWhat I'm looking for
I am a marketing strategist with 5+ years leading brand strategy, digital growth, and creative storytelling across music, gaming, fintech, FMCG and lifestyle brands. I turn sharp audience insights into high-impact campaigns and culturally resonant brand narratives.
At Believe Music I managed a 12-channel YouTube network (100M+ subscribers), handling channel setup, rights management, metadata optimization, monetization and performance tracking to scale reach and revenue. I led music marketing for multi-language film releases and singles that achieved millions of views across platforms.
As a brand strategy consultant I developed positioning and campaigns that delivered strong viewership and engagement — including campaigns that reached tens of millions of YouTube views and created national buzz. I blend creative strategy, creator collaborations and full-funnel activation to drive streaming, community growth and brand recall.
I collaborate across remote teams using tools like Slack, Notion and Google Workspace, and focus on insight-led storytelling, creator-led activations, and measurable campaign analytics to inform repeatable growth playbooks.
Experience
Work history, roles, and key accomplishments
Associate Marketing Manager
Believe Music
Jan 2024 - Oct 2025 (1 year 9 months)
Managed a 12-channel YouTube network (100M+ subscribers), driving growth via release strategy, metadata optimization, and regional programming; led soundtrack rollouts and campaigns that produced multiple tracks with 22M–529M+ views. Built weekly performance reports and grew social communities (Ishtar Music to 127K+ followers).
Brand Strategy Consultant
Freelance / Agency Clients
Feb 2022 - Nov 2023 (1 year 9 months)
Developed brand positioning and led integrated campaigns for clients (Humour Me, Digitas, Azadi Records) delivering multi-million YouTube view campaigns and measurable uplift (e.g., 4M+ views & 30% higher recall for Dunzo Daily; 12M+ views for 1 Finance).
Senior Creative Executive
Foxymoron
Jan 2019 - Mar 2020 (1 year 2 months)
Wrote multilingual scripts and supported paid rollouts for integrated campaigns that achieved large-scale reach (SanDisk 152M views, 48% QoQ sales growth; Pass Pass 16M+ impressions; Western Digital 11M views).
Blog & Content Manager
I AM Creative Communications
Oct 2018 - Jan 2019 (3 months)
Crafted and executed social and digital content strategies and produced digital films to boost brand engagement and online presence.
Education
Degrees, certifications, and relevant coursework
Amity University Gurgaon
Bachelor of Science, Clinical Psychology
Undergraduate studies in B.Sc (Clinical Psychology) at Amity University Gurgaon.
SCSymbiosis Institute of Media and Communication
Master of Business Administration, Media and Communication
Postgraduate studies in media and communication leading to an MBA/PGDM qualification.
DVDigital Vidya
Certificate — Digital Marketing Master, Communication Management
Completed a Certified Digital Marketing Master program focused on communication management and digital marketing skills.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
shorturl.at/iBOpkPortfolio
shorturl.at/iBOpkSalary expectations
Social media
Job categories
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