Open to opportunities

Anokhi Dasgupta

@anokhidasgupta1

Content and social media strategy lead at Flipkart, improving engagement by 35% through personalised lifecycle storytelling.

India

Message

At Flipkart, I lead social-first and lifecycle content strategy across email, SMS, push, and on-platform journeys. Personalised storytelling improved engagement by 35% and retention by 15%.

I built editorial governance and brand voice systems for campaigns across fashion, electronics, and home, and partnered with Product, Design, and Analytics to improve customer journey messaging. That work drove a 15% uplift in conversion and repeat usage.

Across Kimberly-Clark Pvt. Ltd., Grey Group, Khatabook, Radio Mirchi, and Leo Burnett, I developed content and campaign storytelling for APAC markets, consumer brands, and communities. At Khatabook, I conceptualised the #DilSeLocal MSME advocacy campaign; at Grey Group, I directed social, digital, and influencer-integrated campaigns for global brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager — Merchandising & CRM (UX)

Current

Flipkart

Oct 2024 - Present (2 years)

Led social-first and lifecycle content strategy across email, SMS, push, and on-platform journeys, improving engagement by 35% and retention by 15%. Built editorial governance and brand voice systems for 50+ campaigns and introduced experimentation frameworks and A/B testing.

Content Strategy CRM Email Marketing SMS Marketing Push Notifications A B Testing Experimentation Brand Voice Editorial Governance Social Media UGC Analytics Dashboarding Figma Meta Business Suite Google Analytics GenAI

APAC Content & Multimedia Specialist

Kimberly-Clark Pvt. Ltd.

Jan 2023 - Oct 2024 (1 year 9 months)

Established editorial standards across APAC markets balancing global brand governance with local cultural storytelling. Led multimedia content across internal communities driving 30% adoption and 60% participation via advocacy-style narratives.

Content Strategy Editorial Standards Brand Governance Multimedia Content Internal Communications Advocacy Agency Management Digital Content Video Social Media

Group Head — Copy

Grey Group

Aug 2021 - Dec 2022 (1 year 4 months)

Directed social, digital, and influencer-integrated campaigns for global brands including UN Women, Titan, Schneider Electric, and Changi Airport. Built campaign toolkits, content calendars, and editorial frameworks for platform-native storytelling across Instagram, YouTube, and LinkedIn.

Social Media Digital Marketing Influencer Marketing Campaign Management Content Calendar Editorial Frameworks Brand Voice Mentorship Creative Direction Instagram YouTube LinkedIn

Senior Copywriter

Khatabook

Nov 2020 - Aug 2021 (9 months)

Led content strategy across app, social, performance, and CRM channels to drive user acquisition and feature adoption. Conceptualised #DilSeLocal MSME advocacy campaign generating spikes in installs, engagement, and earned media visibility.

Content Strategy Copywriting Social Media Performance Marketing CRM User Acquisition Advocacy Campaigns Editorial Standards Sprint Workflows

Conceptualiser

Radio Mirchi

May 2019 - Nov 2020 (1 year 6 months)

Developed cross-platform branded content across audio, social, and video driving community engagement and sponsor performance. Translated advertiser goals into platform-native content formats aligned to audience insights.

Content Development Audio Social Media Video Community Engagement Sponsor Performance Audience Insights Platform Native Content

Copywriter

Leo Burnett

Jun 2018 - Apr 2019 (10 months)

Crafted integrated storytelling across digital, social, and print for global brands. Supported campaign scripting, tagline development, and pitch narratives.

Copywriting Storytelling Digital Social Media Print Campaign Scripting Taglines Pitch Narratives