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Aayush kumar

@aayushkumar6

Message

Content strategist at JustCall who grew LinkedIn from 2K to 9K followers and scripted a 100-video campaign.

India

Message

At JustCall (SaaS Labs), I scripted and produced a 100-video campaign across the customer journey, combining human-shot assets with AI workflows. The campaign drove a 25% lift in mid-funnel product engagement.

I led organic social content strategy across LinkedIn and Instagram, growing JustCall’s LinkedIn following from 2K to 9K and Instagram from 500 to 5K over 18 months. I also developed LinkedIn thought leadership for the CEO, with a median of 20K impressions per post over six months.

At Bookee, I created a product comparison landing page that contributed to a 30% month-over-month increase in inbound leads. I care about the brand and the click equally, and work across B2B and B2C SaaS to sharpen messaging and create engaging marketing content.

Experience

Work history, roles, and key accomplishments

Lead Content Strategist

JustCall (SaaS Labs)

Jan 2024 - May 2026 (2 years 4 months)

Scripted and produced a 100-video campaign in 50 days, driving a 25% lift in mid-funnel product engagement. Led organic social content strategy and managed influencer campaigns.

Content Strategy Copywriting AI Workflows Meta Ads LinkedIn Instagram Influencer Marketing Analytics

Copywriter & Content Strategist

Freelance

Jun 2023 - Dec 2023 (6 months)

Created marketing content for automotive services and wellness retreats, including ad copy, brochures, and website pages.

Copywriting Content Strategy Marketing

Senior Content Marketing Associate

Bookee

Nov 2022 - May 2023 (6 months)

Created a product comparison landing page that contributed to a 30% month-over-month increase in inbound leads. Wrote Google Search and Meta ad copy for Bookee's features.

Content Marketing Landing Pages Google Ads Meta Ads Copywriting

Associate & Senior Communications Associate

SplashLearn

May 2020 - Nov 2022 (2 years 6 months)

Developed lifecycle email campaigns averaging a 40% open rate and 12% click-through rate. Wrote app-install ad copy addressing parents' challenges with children's learning.

Email Marketing Copywriting Lifecycle Campaigns Ad Copy

Trainee & Junior Copywriter

Digicots and AVDS

Dec 2018 - Mar 2020 (1 year 3 months)

Developed omnichannel copy across digital, print, and events for brands including Monster.com, People Matters, and Spectra. Contributed to a front-page print campaign for Imperia Ltd.

Copywriting Omni Channel Marketing Print Digital Events