Open to opportunities

Rhythm Sharma

@rhythmsharma1

Message

I’m a content strategist who grows short-form audiences through retention-first storytelling.

India

Message

What I'm looking for

I’m looking for a content strategy role where I can drive short-form growth through retention-first scripting, creator collaboration, and organic performance testing—building repeatable systems and reporting outcomes with clarity.

I’m a strategic content marketer and content strategist with 3+ years of agency and freelance experience, focused on content strategy, short-form video marketing, creator collaborations, and organic growth. I build campaigns that prioritize retention and organic discovery, then iterate based on performance.

Most recently, I’ve led short-form content strategy and editorial planning for Closed Captions, using hook-context-payoff frameworks and experiment cycles to achieve 40–50%+ audience retention and 7–8% engagement on organic posts. I’ve also contributed scripting, captions, and carousel copy, supporting Instagram reels that reached ~80M and ~100M views.

At Drift Labs, I scaled the Instagram account organically from 0 to 104K and reached 100K in 40 days by running retention-first content systems and iterative testing. I also scripted YouTube Shorts that supported growth to 53.8K subscribers between 01/2026 and 02/2026, refining topics, thumbnails, and CTAs using YouTube Studio and Instagram Insights.

Earlier, I sharpened my planning and research foundation through roles like Account Planning & Strategizing Intern at Ogilvy Mather, where I developed a go-to-market strategy for Promilk and completed competitive benchmarking across 15+ footwear brands. From Denstu Impact and other internships, I’ve consistently brought creator-ready messaging, strong copy, and data-backed insights into short-form campaigns—always with a focus on discoverability, narrative quality, and results.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Drift Labs

Jan 2026 - Present (6 months)

Scaled Drift Labs’ Instagram organically from 0 to 104K using retention-first content systems and iterative testing. Scripted YouTube Shorts supporting growth to 53.8K subscribers and analyzed performance in YouTube Studio and Instagram Insights while tracking KPIs in Google Sheets/Excel.

Retention First Content Systems YouTube Shorts Performance Analytics Instagram Insights Thumbnail Optimization KPI Tracking Google Sheets Excel

Current

Social Media Manager & Strategist

Current

Closed Captions

Aug 2025 - Present (11 months)

Led short-form content strategy and editorial planning focused on retention and organic discovery for Closed Captions. Built hook-context-payoff frameworks, contributed scripts and carousel/caption copy, and coordinated creators and stakeholders for on-time brand integrations.

Editorial Planning Hook Context Payoff Framework Organic Growth Instagram Reels Scripting Captions Carousel

Account Planning & Strategizing Intern

Ogilvy Mather Pvt. Ltd.

Jun 2025 - Aug 2025 (2 months)

Developed a go-to-market strategy for Promilk that was adopted into a client pitch. Conducted competitive benchmarking across 15+ footwear brands and produced consumer insights and opportunity maps for client presentations.

Go To Market Strategy Account Planning Competitive Benchmarking Consumer Insights

Social Media Intern

Closed Captions

Oct 2024 - Dec 2024 (2 months)

Supported short-form edits and captioning for Closed Captions and assisted with content publishing and creator coordination. Wrote carousel copy and contributed to creative briefs.

Captioning Creator Coordination Carousel Creative Briefs

Talent Strategist Intern

iPlix Media

May 2024 - Aug 2024 (3 months)

Contributed to creative strategy for a creator brand collaboration (Thugesh x YouTube FanFest x Maruti Suzuki) by assisting with concept development and briefing. Supported influencer campaigns (Tanya Khanijow x WishCare) with narrative refinement tied to product USPs and assisted with creator coordination and production logistics.

Creative Strategy Briefings Creator Coordination Production & Logistics

Account Management Intern

Denstu Impact

Jun 2023 - Aug 2023 (2 months)

Wrote captions and supported story ideation for Uniqlo India short-form campaigns to improve tone and discoverability. Conducted YouTube competitor analysis for Max Healthcare to identify engagement gaps and format opportunities, and supported publishing workflows and cross-team coordination.

Captions Short Form Campaign Support Competitor Analysis Content Publishing Workflows Team Coordination

Education

Degrees, certifications, and relevant coursework

Vivekananda Institute of Professional Studies

Master of Arts, Mass Communication

Pursuing a Master of Arts in Mass Communication at Vivekananda Institute of Professional Studies (affiliated with GGSIPU), Rohini, with an expected completion year of 2026.