Open to opportunities

Anne Kabicho

@annekabicho

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Commercial marketing and operations leader driving revenue growth in retail.

Kenya

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What I'm looking for

I seek a high-growth company where I can lead GTM execution, optimize operations, manage vendor partnerships, and drive measurable revenue and efficiency gains.

I am a commercial marketing and operations leader with 5+ years of experience driving revenue growth across fast-paced consumer retail environments. I specialize in GTM strategy, trade marketing, digital channels, and vendor partnerships to deliver measurable cost reduction and revenue gains.

I have led cross-functional launches and scaled repeatable sales systems, including recurring events programs with 30%+ margins, a website and app launch that grew online sales 8% in six months, and portfolio reviews that improved product mix and controlled food costs. I consistently manage budgets, P&L reporting, and aggregator partnerships to grow online delivery sales.

I bring proven skills in process optimization, commercial negotiation, and data-driven performance marketing, and I am now seeking to apply my experience to high-growth environments where I can lead GTM execution, optimize operations, and build scalable revenue-generating programs.

Experience

Work history, roles, and key accomplishments

Marketing & Operations Consultant

Adamur

Aug 2025 - Nov 2025 (3 months)

Designed ecosystem outreach and partner-vetting framework to prioritise high-impact commercial partnerships and led post-event analyses that identified operational gaps and streamlined future event execution.

Go To Market Strategy Partner Management Stakeholder Engagement Strategic Planning

Marketing Manager

Eat'n'Go Kenya

Jun 2024 - Oct 2024 (4 months)

Led maternity-cover marketing for Domino’s Pizza, increasing aggregator channel sales 21% in three months and delivering a 3% reduction in food costs via menu optimisation across outlets.

Menu Optimisation Creative Strategy Performance Analysis

Marketing and Retail Manager

Eat'n'Go Kenya

Feb 2022 - Oct 2024 (2 years 8 months)

Managed trade marketing across 43 third-party outlets and scaled recurring events sales to deliver 30%+ margins and 53% peak-month growth while driving 13% growth in online delivery sales through aggregator partnerships.

Trade Marketing Revenue Growth Product Lifecycle Management Budget Management Campaign Execution Merchandising

Digital Marketing & Communications Lead

Eat'n'Go Kenya

Jun 2021 - Jan 2022 (7 months)

Drove 22% follower growth on core social channels in eight months and improved campaign engagement by 5% through performance analytics and content optimisation, informing leadership with weekly performance reports.

Social Media Management Content Strategy Digital Analytics Meta Business Suite Google Analytics performance reporting

Customer Experience Executive

CCI Kenya

Sep 2020 - May 2021 (8 months)

Led a 12-person customer support team, improving service quality and KPI performance through training and performance tracking while contributing to revenue via targeted upselling.

Customer Experience Team Leadership KPI Tracking Upselling Training Performance Management

Content Creator & Writer

Couture Africa Magazine

Oct 2019 - Mar 2020 (5 months)

Produced branded editorial content and long-form features aligned with audience tone, conducting interviews and trend research to drive engagement across digital channels.

Content Creation Editorial Storytelling Interviewing Research Brand Voice