At Qualsights, I managed the end-to-end experience for research participants using a global SaaS product and brought their feedback to internal teams. I created an initiative that won the Milan Sharma Award for its impact on cost reduction and user experience.
I developed 30+ workflows and SOPs to address recurring friction, rolled them out to 1K+ users, and used AI to automate manual steps. I also worked on product features and tracked their success through metrics.
As Product Owner at Feng Brasil, I owned the São Paulo FC membership product, translating cross-functional requirements into a prioritized roadmap and backlog. I tracked acquisition, retention, and engagement KPIs to guide product decisions and improve the member journey.
Now, as an independent Strategy & Operations Consultant, I work on product and market strategy, process design, and creative projects across consumer brands, food service, retail, and digital products. I bring experience in project management, market research, and operations, including work for Fortune 500 clients such as P&G, Colgate, and Nestlé.
