Anna McKay

Manages customer accounts in VendSys, including creating new accounts and updating equipment status. Receives inbound calls for service requests and product delivery, completes online ordering process, and assists sales team with new business.

Managed over 30 corporate and sales rep domestic and international trade shows. Wrote copy for website and printed marketing collateral, and worked with marketing team and sales force to implement strategy and marketing plan.

Built out a communications department, establishing internal processes, strategies, and workflows. Created and maintained content for website and intranet, significantly increasing employee engagement through newsletters, internal communications, and monthly company videos.

Managed the proposal process, including creation, organization, development, and production of proposals. Administered proposal processes, oversaw configuration management, managed document versioning, and managed SME resources.

Analyzed trends, forecasted needs, tracked customer feedback on product launches via SurveyMonkey, and determined specifications, production timetables, pricing, and time-integrated plans for product introduction. Acted as liaison between product team and overseas factories.

Wrote digital copy that increased web traffic, especially to homepage and landing pages. Updated site with image/video/podcast content and wrote SEO copy for news page.

Wrote blogs, eblasts, press releases and web copy by implementing best SEO copywriting practices. Created and managed Google AdWords campaigns as part of a successful communications strategy.

Oversaw and managed several client accounts. Planned and coordinated client projects as well as potential business interests, and communicated client needs to departments accordingly.

Received positive and significant media placement on local, regional and national scale for several clients. Wrote and distributed press releases, pitches and media alerts, and organized events for clients.

Managed client Jimmy John's Gourmet Sandwich Shops by providing several key functions of public relations. Wrote and edited press releases and media alerts, and established relationships with local and national media.

Managed client Jimmy John's Gourmet Sandwich Shops by providing several key functions of public relations. Wrote and edited press releases and media alerts, and established relationships with local and national media.

Earned a Bachelor of Arts degree in Journalism with a broadcast emphasis.