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Ashley Blakely

@ashleyblakely

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Marketing & Communications Manager at Alternative Solutions, Inc. who grew website traffic 2,111% in one year.

United States

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At Alternative Solutions, Inc., I lead marketing, communications, PR, and content initiatives as the firm’s solo marketer. I built its communication and content ecosystem, including strategic messaging, client stories, and brand voice development.

My editorial content became the site’s strongest-performing channel, contributing to a 2,111% increase in website traffic within one year. I also write internal and external communications and support sensitive messaging during organizational changes and client updates.

Earlier, I supported product launches and brand initiatives at Johnsonville Sausage, LLC, and communication and storytelling for Northwestern University’s $3.75B capital campaign. My experience also includes event marketing support at Accenture, including streamlining digital touchpoints that saved the team over 200 hours.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Manager

Current

Alternative Solutions, Inc.

Jan 2019 - Present (7 years 9 months)

Lead all marketing, communication, PR, and content initiatives as the sole marketer for a software development and design firm. Built the company's communication ecosystem and drove a 2,111% increase in website traffic within one year.

Marketing Communication Skills Public Relations Content Creation Brand Voice Social Media Event Management Stakeholder Collaboration Crisis Communications

Demand Planner / Brand Marketing Assistant

Johnsonville Sausage, LLC

Jan 2014 - Dec 2019 (5 years 11 months)

Worked cross-functionally across brand management, international markets, creative agencies, sales, operations, and leadership teams while supporting major product launches and strategic plans. Coordinated multi-department messaging for product launches and brand initiatives.

Cross Functional Collaboration Product Launch Brand Management Marketing Strategy Copywriting Research Stakeholder Communication Project Management

Program Assistant III – Campaign Management

Northwestern University

Jan 2012 - Dec 2014 (2 years 11 months)

Managed communication, high-profile events, and storytelling initiatives supporting Northwestern's $3.75B capital campaign. Produced and distributed campaign marketing collateral reaching 200,000+ alumni and stakeholders.

Event Planning Marketing Collateral Communication Skills Storytelling Data Driven Insights Volunteer Management Presentation Skills

Global Event Marketing Contractor

Accenture

Jan 2012 - Dec 2012 (11 months)

Supported PR-style event communication and logistics for global sponsorship events including the Accenture Match Play and Cadillac Championship. Managed communication and registration for 500+ C-suite attendees and streamlined digital touchpoints, saving over 200 hours.

Event Marketing Public Relations Communication Skills Registration Management Digital Touchpoints VIP Hospitality Logistics