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Annabelle Covert

@annabellecovert

I build strategic partnerships and grow markets across travel, hospitality, and pharmaceutical sales.

United States
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What I'm looking for

I'm looking to grow markets, build strategic partnerships, and lead customer-focused sales execution in travel, hospitality, or healthcare-focused organizations.

I'm currently growing market opportunities at Trip.com Group after building sales, account-management, and market-development experience across travel, hospitality, pharmaceuticals, and human capital management.

In pharmaceutical sales with Ironshore and Collegium, I built territory-specific call plans, delivered bilingual product education, used Salesforce and Veeva to prioritize high-value accounts, and partnered with reimbursement, hub, and pharmacy contacts to address prior-authorization barriers. I also mentored representatives on compliant field execution, objection handling, and account planning.

Previously, I expanded partnerships and revenue at Collette Travel, Westgate Resorts, INTELITY, Booking.com, Paychex, and ADP. My work has included developing B2B partnerships, managing key accounts, advancing hospitality technology opportunities, strengthening distribution channels, and coaching high-performing sales teams.

I'm motivated by building lasting customer relationships, translating market insight into action, and helping teams execute focused growth strategies.

Experience

Work history, roles, and key accomplishments

Trip.com Group logoTG
Current

Market Development Manager

Sep 2025 - Present (11 months)

Market Development Manager at Trip.com Group, responsible for developing market strategies and driving business growth.

TG
Current

Market Manager

Trip.com Group

Sep 2025 - Present (11 months)

Forged and nurtured robust relationships with key accommodation partners to expand Trip.com's portfolio and enhance collaboration in the designated market. Directed comprehensive account reviews and data-driven business consultations with key hotel partners, empowering them to unlock incremental revenue streams and strengthen competitive positioning within the evolving travel landscape.

Collegium Pharmaceutical, Inc. logoCI

Specialty Pharmaceutical Sales & Field Sales Trainer

Sep 2024 - Sep 2025 (1 year)

Worked as Specialty Pharmaceutical Sales & Field Sales Trainer at Collegium Pharmaceutical, Inc..

Ironshore Pharmaceuticals/Collegium Pharmaceutical, Inc logoII

Pharmaceutical Sales

Aug 2021 - Sep 2025 (4 years 1 month)

Built territory-specific call plans, partnered with physicians and office staff, and used Salesforce and Veeva to prioritize high-value accounts and expand prescription demand. Delivered bilingual product education to clinic staff and providers, resolving access barriers, reinforcing clinical messaging, and strengthening relationships across the Orlando territory. Mentored new representatives on c

Kowa Pharmaceuticals logoKP

Pharmaceutical Sales Representative

Oct 2018 - Jul 2021 (2 years 9 months)

Serve customers by selling pharmaceutical products, develop and manage a defined geographic territory to achieve the maximum sales goals and maintain profitability. Built bilingual call plans for physicians and office staff, aligning product education with practice needs to strengthen access conversations and sustain recurring territory growth across Orlando Northwest. Launched compliant office in

INTELITY logoIN

Regional Sales Manager

Apr 2018 - Oct 2018 (6 months)

Expanded US West and LATAM pipeline by qualifying hospitality prospects, tailoring demonstrations and price quotes, and advancing opportunities from trade shows into active negotiations. Built regional sales reporting in Salesforce, consolidating lead status, event outcomes, and quote activity to sharpen forecast calls and guide weekly priority-setting. Forged new channel partnerships with regiona

Collette Travel logoCT

Business Development Manager

Nov 2016 - Feb 2018 (1 year 3 months)

Forged partnerships with key travel agencies and cultivated collaborative initiatives, contributing to sustained territory expansion and revenue growth. Expanded market presence by launching targeted outreach campaigns and leveraging industry insights to secure new partnerships, consistently accelerating territory growth and profitability. Implemented tailored business development strategies that

Westgate Resorts logoWR

Sales Manager

Sep 2015 - Nov 2016 (1 year 2 months)

Expanded B2B and B2C channel partnerships by negotiating exclusive package offerings with key distribution partners, broadening Westgate Resorts’ reach across high-performing digital marketplaces including Corporate Travel/Travel Agent/Consortia. Develop and implement key account management in order to achieve and/or exceed departmental revenue and occupancy goals. Spearheaded data-driven pricing

Paychex logoPA

Business Consultant

Mar 2013 - Sep 2015 (2 years 6 months)

Present and sell products and services of Paychex, targeting larger businesses with 50-2000 employees. Forged strong partnerships with HR executives and financial decision-makers to introduce comprehensive human capital management solutions tailored to complex organizational needs. Expanded market penetration by cultivating strategic alliances with brokers, CPAs, and business influencers, generati

Booking.com logoBO

Senior Manager

Aug 2010 - Mar 2013 (2 years 7 months)

In charge of managing, directing, motivating, coaching and develop a high performing team of Revenue and Sales Managers. Directed cross-functional collaboration with regional marketing and analytics teams to identify emerging market trends, refine partner acquisition strategies, and optimize revenue streams across diverse territories. Formulated comprehensive market expansion frameworks, enabling

ADP logoAD

Senior District Sales Manager

Apr 2007 - Mar 2010 (2 years 11 months)

Forged strategic alliances with key decision-makers at financial institutions and CPA firms to drive adoption of payroll and compliance solutions, consistently expanding market penetration across assigned territories. Implemented structured sales training programs for new hires, elevating team proficiency and accelerating ramp-up time for consistent achievement of quarterly revenue objectives.

Education

Degrees, certifications, and relevant coursework

UP

University of Puerto Rico, RĂ­o Piedras

Bachelor of Arts, Anthropology

FG

FRIEDMANN GROUP

Retail Management

UR

University of Puerto Rico

Bachelor of Arts, Anthropology

Earned a Bachelor of Arts degree in Anthropology from the University of Puerto Rico, Rio Piedras Campus.

FG

Friedmann Group

Seminar, Retail Management

Completed retail management seminars offered by the Friedmann Group in Orlando.

Tech stack

Software and tools used professionally

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