Open to opportunities

Ankit Shringi

@ankitshringi1

Paid marketing specialist helping brands boost ROI, enhance targeting, and drive sustainable digital growth across major ad platforms.

India

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What I'm looking for

I seek a performance-driven role where I can lead paid media strategies, optimize acquisition funnels, collaborate with cross-functional teams, and drive scalable ROI and growth.

I’m Ankit, a performance-driven Paid Marketing Specialist with extensive experience accelerating growth for B2B, D2C, and B2C brands, including well-known blue-chip clients. I’m skilled in building high-impact acquisition strategies, optimizing full-funnel journeys, and elevating brand visibility across Google, Meta, LinkedIn, and programmatic platforms.

My work focuses on improving ROI, strengthening audience targeting, enhancing creative performance, and developing scalable digital strategies that consistently boost engagement and conversions. I blend data-driven insights with creative experimentation to deliver sustainable growth and impactful results for every business I collaborate with.

If you’re looking for someone who can elevate your paid marketing, strengthen your digital presence, and unlock meaningful business outcomes — I’m here to help make that happen.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Lead

Current

Law Prep Tutorial

May 2025 - Present (7 months)

Led performance marketing for CLAT, IPMAT, and CAT verticals across digital channels, improving overall campaign performance by 30% vs. previous period and increasing paid revenue contribution from 20% to 45%.

Paid Media Campaign Optimization SEM Facebook Ads Google Ads ROI Analysis A B Testing performance reporting

Performance Marketing Specialist

Performics

Sep 2024 - Apr 2025 (7 months)

Led strategic account management and team delivery to strengthen client relationships and maximize campaign efficiency, enhancing auction insights and ROI by 25%.

Account Management Paid Media Performance Optimization Client Communication Team Management ROI

Biddable Media Associate

Performics

Jan 2023 - Sep 2024 (1 year 8 months)

Managed major regional accounts including Airtel Black and Hyatt, achieving a 70% reduction in CPA for Airtel Black and lowering disbursal costs for Airtel Loans from 8000 to 2500 while streamlining CAC by 30%.

Google Ads Facebook Ads Campaign Strategy CPA Optimization Performance Analysis

Biddable Media Analyst

Performics

Sep 2021 - Jan 2023 (1 year 4 months)

Executed nationwide PPC campaigns across ad platforms and third-party channels, running 500+ creative A/B tests and meeting targeted CPA goals with desired activations.

PPC A B Testing Creative Testing Campaign Execution Google Ads Performance Monitoring

Sr. Digital Marketing Executive

Eduncle.com

Jan 2019 - Jan 2021 (2 years)

Managed PPC activities with an annual budget ~₹1.5 Cr and generated 3x ROI across Google, Bing, Facebook, and Quora while implementing SEO strategies that doubled organic traffic.