At Double Tap, I run paid campaigns for multiple brands and handle project management to keep client deliverables on schedule. I also support brand identity and social media work for clients.
At Sushruta Pharma, I managed paid campaigns across Facebook, Instagram, Google, YouTube and WhatsApp. My geo-targeted campaigns generated leads for orthopedic and neurology specialists across Odisha, and I optimized performance using CTR, CPC and ROI metrics.
Across Meta and Google Ads, I generated 500–600+ leads on ₹2 Lakh ad spend and achieved 2.5x–3.5x ROI through audience targeting. A/B testing and creative improvements reduced CPC by 20–30%.
At Banker Roll Wala, I grew page reach by 40% through influencer collaborations and content strategy, and continue to provide freelance social media support. I began in social media management before moving into paid acquisition.
