Open to opportunities

shruti singh

@shrutisingh9

Digital marketing and performance specialist optimizing multi-channel campaigns to cut CPL/CPC and grow user acquisition.

India

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What I'm looking for

I’m looking for a role where I can own performance marketing across channels, automate reporting, and keep optimizing campaigns to lower CPL/CPC while scaling user acquisition.

I led end-to-end performance marketing for Reddit at Regalix India Pvt. Ltd., handling media planning and campaign optimization to meet target metrics. I also partner with enterprise client stakeholders through virtual channels to define key metrics and structure high-converting campaign strategies.

I’ve built automated reporting workflows and macros to streamline campaign performance tracking across cross-functional teams. For app install objectives, I used third-party MMPs and ran roadblock campaigns with continuous A/B testing to optimize ROAS.

At JobsForHer, I managed and mentored a 3-person team covering social media marketing, organic growth, and email marketing. I pushed a 50% increase in revenue by lowering Cost Per Lead (CPL), and I reduced CPC in paid search and display by 75% through keyword strategy and landing page alignment.

Earlier, I executed integrated digital campaigns across Facebook Ads, YouTube, SEO, and email at Sumadhura Infracon, using Google Analytics to track spend vs. lead performance. I also coordinated sales and web teams to align messaging, capture leads, and improve website user flow.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

JobsForHer

Sep 2020 - Sep 2021 (1 year)

Managed and mentored a 3-person digital marketing team. Achieved a 50% increase in company revenue by lowering CPL through targeted Facebook Ad campaigns and reduced CPC by 75% in paid search and display campaigns.

Facebook Ads Google Ads PPC SEO Email Marketing Growth Hacking Team Leadership

Marketing Executive

Sumadhura Infracon Pvt. Ltd.

Jun 2017 - Jan 2020 (2 years 7 months)

Executed integrated digital marketing campaigns across Facebook Ads, YouTube, SEO, and Email Marketing. Designed and analyzed target-audience online surveys to inform data-backed positioning for residential projects.

Facebook Ads YouTube SEO Email Marketing Google Analytics Market Research Survey Design

Marketing Executive

Axis Concept Construction Pvt. Ltd.

Jun 2016 - May 2017 (11 months)

Managed agency vendors to maximize ROI on digital campaigns including Facebook Ads, Twitter, YouTube, SEO, and Google AdWords. Authored copy for print media and coordinated sponsorships for industry events.

Facebook Ads Twitter YouTube SEO PPC Copywriting Vendor Management

Customer Support Executive (Voice Process)

AXA Business Services

Sep 2013 - Feb 2015 (1 year 5 months)

Managed post-sales customer communications, ensuring timely premium collections prior to due dates with high client satisfaction.

Account Strategist

Regalix India Pvt. Ltd.

Led end-to-end performance marketing initiatives for Reddit, managing strategic ad launches, media planning, and campaign optimization. Built automated reporting workflows and managed App Install objectives using Third-Party MMPs.