Saranya Anbumani
@saranyaanbumani
Performance-driven digital marketer specializing in Meta & Google Ads, lead generation, and SEO.
IndiaWhat I'm looking for
I am a results-driven Digital Marketing Specialist with over two years of hands-on experience in performance marketing, paid advertising, SEO, and social media growth.
I have planned and managed Meta Ads and Google Ads campaigns that generated 1,000+ qualified leads with a ₹3–₹15 CPL, while optimizing for CTR, CPC, conversions, and ROAS across multiple industries.
My work includes campaign strategy, audience segmentation, A/B testing, budget management, Shopify and WordPress CRO, and local SEO including GMB optimization to improve visibility and conversions.
I hold certifications in Google Ads and digital marketing, and I bring a data-driven, conversion-focused approach to scale brand awareness and drive measurable growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Sai Ayurvedic Pharma Company
Jul 2024 - Jan 2026 (1 year 6 months)
Planned and managed Meta and Google Ads campaigns for Ayurvedic products, generating 1,000+ qualified leads at ₹3–₹15 CPL while improving CTR, conversions, and ROAS through audience segmentation and A/B testing.
Digital Marketing Executive
Go Digital Ads Company
Jun 2023 - May 2024 (11 months)
Executed Meta and Google Ads campaigns across education, retail, real estate, and services, improving engagement and campaign performance through keyword research, audience targeting, creative design, and performance reporting.
Digital Marketing Intern
Accent Techno Soft
Feb 2023 - Apr 2023 (2 months)
Authored SEO-optimized blogs, supported social media execution, and assisted in Meta ad campaigns and performance analysis to improve content and campaign effectiveness.
Education
Degrees, certifications, and relevant coursework
Vivekanandha Institute of Information & Management Studies
Master of Business Administration, Human Resources & Marketing
2021 - 2023
Master of Business Administration with a focus on HR and Marketing completed from 2021 to 2023.
Padmavani Arts and Science College for Women
Bachelor of Business Administration, Business Administration
2018 - 2021
Bachelor of Business Administration completed from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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