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GOPINATH G

@gopinathg2

Performance Marketing Manager at OMSA Consulting, growing software brand revenue by 30–40% through ROAS-driven campaigns.

India

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At OMSA Consulting Private Limited, I manage Google Ads, Microsoft Bing Ads, and Taboola campaigns across eight accounts for four software brands. Through ROAS-driven optimization, account restructuring, and audience targeting, I increased overall revenue by 30–40%.

At QYUBIC Ecommerce Pvt Ltd, I managed Google, Meta, Bing, and TikTok campaigns with a $100K monthly budget. Audience segmentation reduced CPA by 60%, and I delivered performance dashboards to founders to support business decisions.

At Comida Technology (Bikayi), I managed 75+ client advertising accounts across Google Ads, Amazon Ads, and Facebook Ads, with $100K in monthly advertising budgets. I also implemented search strategies including RLSA, SKAG, and Shopping Ads.

Earlier, I worked across paid media, analytics, and lead generation at Wonderslate, Xcellent Solution, Zeta Global, and Act-On Software. My work included campaign management, tracking and attribution, performance reporting, and building targeted B2B contact lists.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Consultant

Current

OMSA Consulting Private Limited

Apr 2026 - Present (7 months)

Managed Google Ads, Microsoft Bing Ads, and Taboola campaigns across 8 accounts for four software brands, with budgets up to €50K per brand. Increased overall revenue by 30–40% through ROAS-driven optimization and led a team of 3 members.

Google Ads Microsoft Ads Taboola ROAS optimization Audience Targeting Campaign Management Team Leadership Looker Google Sheets

Performance Marketing Manager

QYUBIC Ecommerce Pvt Ltd

Jun 2022 - Mar 2026 (3 years 9 months)

Managed Google, Meta, Bing ads and TikTok advertising campaigns with a $100K monthly budget. Implemented audience segmentation strategies reducing CPA by 60% and delivered performance reports to founders.

Google Ads Meta Ads Bing Ads TikTokAds Audience Segmentation CPA Optimization ROI Improvement performance reporting Dashboarding

Digital Marketing (Paid) & Analytics Lead

Comida Technology (Bikayi)

Oct 2021 - Jun 2022 (8 months)

Managed 75+ client advertising accounts across Google Ads, Amazon Ads, and Facebook Ads. Conducted 20+ weekly strategic meetings with clients and managed $100K monthly advertising budgets.

Google Ads Amazon Ads Facebook Ads DV360 Account Management Budget Management RLSA SKAG Shopping Ads Campaign Analytics

Digital Marketing Executive

Wonderslate

Sep 2020 - Oct 2021 (1 year 1 month)

Managed SEO, SEM, SMM, and email campaigns from start to finish. Led social media campaigns and supervised content calendars, graphic design, and video editing.

SEO SEM SMM Email Marketing Social Media Campaigns Content Strategy Campaign Analysis ROI Tracking

Marketing Associate

Xcellent Solution

Nov 2018 - Aug 2020 (1 year 9 months)

Managed end-to-end social media marketing campaigns and designed paid advertising campaigns with a monthly budget of £30,000 across Google and Meta platforms.

Social Media Marketing Paid Advertising Google Ads Meta Ads Campaign Planning Competitive Analysis Impact Analysis

Associate Digital Marketer

Zeta Global

Jun 2016 - Oct 2018 (2 years 4 months)

Owned lead generation, campaign management, and account management for performance marketing initiatives. Implemented tracking mechanisms and attribution models, and produced comprehensive performance reports.

Lead Generation Campaign Management Account Management Attribution Modeling performance reporting Data Analysis Paid Ads Management

Lead Development Representative

Act-On Software

May 2015 - Jun 2016 (1 year 1 month)

Built B2B databases using domain, title, geography, industry, and revenue criteria. Assisted the technical support team with email marketing best practices and maintained structured reports of generated leads.