Ankit kr Singh

AS

Open to opportunities

Ankit kr Singh

@ankitkrsingh

Digital marketing business analyst blending data analysis and audience growth.

What I'm looking for

I’m seeking a challenging role to leverage my expertise in operations, social media management, and data analysis—using GA4/UTM insights, troubleshooting, and optimization—to drive organizational growth and innovation.

I’m a postgraduate student (PGDM) focused on operations (data analysis) and marketing (digital marketing), with more than two years of experience across community engagement, policy analysis, project management, and digital marketing. I’m known for improving operational workflows while turning performance insights into practical actions for growth.

In my most recent role as a Business Analyst – Digital Marketing, I supported 50+ Google Ads and Meta ads clients with direct troubleshooting and optimization across Search, Display, Shopping, Video, App, and Performance Max campaigns. I improved ROAS by 18% and reduced CAC by 12% through bid and budget optimization, and I used root cause analysis to present actionable insights to stakeholders.

I also bring strong customer-facing execution from customer support and Google Ads support experience, coordinating with Product, Sales, Engineering, and Ad Approval teams to resolve campaign and technical issues within SLA timelines. From GA4 & UTM tracking audits to 100+ campaign analyses and 20+ client workshops, I help teams follow platform rules, refine creatives through A/B testing, and make data-driven recommendations for better retention, CTR, and performance.

Experience

Work history, roles, and key accomplishments

CO

Current

Customer Support Executive (Google Ads)

Current

Concentrix

Nov 2025 - Present (9 months)

Coordinated cross-functional teams to escalate and resolve campaign or technical issues within SLA timelines. Conducted 100+ campaign audits using GA4 and UTM tracking, ran optimization recommendations and client workshops, and improved Meta ad creatives through A/B testing and audience segmentation.

SLA Management Campaign Audits GA4 Optimization A B Testing Audience Segmentation

IS

International Customer Support

IGT Solutions

Jul 2025 - Nov 2025 (4 months)

Handled international customer inquiries via phone, email, and chat, resolving technical and service issues efficiently. Maintained quality and policy compliance while ensuring prompt, correct responses and strong customer satisfaction.

Customer Support Technical Support Troubleshooting Email Support Phone Support Policy Compliance Quality Standards

TE

Business Analyst – Digital Marketing

Teleperformance

Mar 2025 - Jun 2025 (3 months)

Provided troubleshooting and optimization support for 50+ Google Ads and Meta ads clients across multiple campaign types. Improved ROAS by 18% and reduced CAC by 12% through bid and budget optimization, and performed root-cause analysis to share actionable insights.

Google Ads Meta Ads Troubleshooting Campaign Optimization ROAS Bid Optimization Root Cause Analysis Performance Max Process Optimization

Education

Degrees, certifications, and relevant coursework

NT

Noida Institute of Engineering and Technology

Post Graduate Diploma in Management (PGDM), Operations & Digital Marketing (Data Analysis)

2025 -

Postgraduate student pursuing a PGDM at Noida Institute of Engineering and Technology with a focus on operations (data analysis) and digital marketing.

VU

Veer Kunwar Singh University

Bachelor of Arts, Arts

2022 -

Completed a Bachelor of Arts (BA) at Veer Kunwar Singh University starting October 2022.

Tech stack

Software and tools used professionally

Google Analytics

Google Ads

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