At Cognizant, I work on a search and Pmax team managing advertising strategies for clients including Netflix, TATA Group, Dyson, and Samsung. I optimize Google Ads campaigns and contributed to strategies that increased lead generation by 40% and click-through rates by 15%.
I support clients with Google Ads Search and Display campaign performance and UI issues. I use Google Analytics insights to refine CPC, CTR, and conversion metrics.
At Concentrix, I resolved Facebook advertiser questions about ads and payments, including issues with ad approval, billing, analytics, and policy compliance. I also documented solutions and shared feedback to improve support.
Earlier, I worked in customer support at Teleperformance and as a Business Process Associate at Accenture, where I prepared analytical reports and business dashboards and supported business processes. I hold an MBA in Banking and Finance from Sikkim Manipal University and a bachelor's degree in Business/Commerce General from University of Rajasthan.
