Looking for a job

Ankit Gulliya

@ankitgulliya

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I build brands, products and growth engines that turn consumer insight into measurable revenue.

India

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What I'm looking for

I'm looking to lead brand, product and growth work where consumer insight, AI, digital product design and commercial rigor can create measurable business impact.

I've led brand, product and performance marketing at Godrej Capital and Godrej Wealth, launching propositions across wealth management, personal, gold and home loans. My work has increased organic brand search by 40% for two consecutive years and reduced partner-acquisition CAC from INR 6,000 to INR 650.

At CarDekho, I was a founding-team member who built and launched the used-car business from zero to scale. I owned end-to-end go-to-market strategy, including product, positioning, pricing, performance marketing, unit economics and P&L impact.

I've also built Paytm Mall's marketing technology stack, scaled lifecycle and acquisition programs, and integrated Insider.in after its acquisition. Earlier, I co-founded Avtur Consulting and created “Didi Ke Bolo,” a citizen grievance platform using social listening, sentiment analysis, AI-assisted complaint clustering and chatbots.

Across fintech, financial services, e-commerce and consulting, I combine design thinking, experimentation and analytical rigor in pricing, funnel performance and product experience. I'm particularly focused on using AI to improve customer experiences and free teams from routine work.

Experience

Work history, roles, and key accomplishments

Current

Lead – Brand and Product Marketing

Current

Godrej Capital and Godrej Wealth

Feb 2023 - Present (3 years 7 months)

Heading marketing for the financial services arm of Godrej Industries, covering brand, product and performance marketing, digital product design, and internal communications. Built brand campaigns, developed propositions and GTM strategies for new product launches, and implemented AI-assisted workflows.

Brand Strategy Product Marketing Go To Market Strategy Performance Marketing Digital Product Design AI Assisted Workflows Social Media Marketing Channel Marketing Creative Production Collections Translation Social Media Content

Associate Director – Strategy

CarDekho

Mar 2021 - Jan 2023 (1 year 10 months)

Founding-team member who built and launched the used-car business from zero to scale, owning marketing and go-to-market end to end with direct accountability for unit economics and P&L impact. Developed and ran performance marketing campaigns for supply and demand acquisition, and contributed to strategy, pricing algorithm, fund-raising, and manpower-efficiency projects.

Go To Market Strategy Product Marketing Performance Marketing Unit Economics P&L management Pricing Strategy

Co-Founder

Avtur Consulting

Aug 2019 - Mar 2021 (1 year 7 months)

Co-founded and delivered 'Didi Ke Bolo', a digital platform for the West Bengal CM's Office covering live citizen grievance redressal, social listening, and real-time sentiment analysis. Applied early-stage AI for clustering and allocation of complaints and chatbots for grievance collection at scale.

Digital Platforms AI Clustering Chatbot Social Listening Sentiment Analysis Stakeholder Management

Senior Manager – Growth Marketing

Paytm

Aug 2017 - Aug 2019 (2 years)

Part of the team integrating Insider.in post-acquisition, covering platform migration, marketing, growth, and scale up. Founding team member of Paytm Mall, built the marketing technology stack from scratch, and owned complete category funnels for traffic, conversion, retention, and lifetime value.

Growth Marketing Marketing Technology Stack Acquisition Lifecycle Marketing Brand Campaigns A+ Content UI UX Design

Co-Founder

Citizens for Accountable Governance

Sep 2013 - Aug 2015 (1 year 11 months)

Co-founded India's first election consulting agency and played a key strategic role in the 2014 campaign. Designed iconic brand campaigns including Chai Pe Charcha, Achhe Din Aane Wale Hain, and Swachh Bharat, blending digital, grassroots, and mass media.

Brand Campaigns Digital Marketing Social Media Marketing Target Groups Engagement

Marketing Analyst

Fractal

Jul 2012 - Sep 2013 (1 year 2 months)

Built Marketing Mix Models and pricing analytics for Fortune 500 clients to optimise ROI and media spend allocation. Produced market analysis reports and C-suite presentations turning complex data into actionable recommendations.

Marketing Mix Modeling Pricing Analytics ROI Optimization Market Analysis Data Analysis