Mitranee Misra
@mitraneemisra
I build GTM engines and full-funnel growth for complex fintech, healthcare, and enterprise technology products.
IndiaWhat I'm looking for
I'm leading marketing for Amazon Pay India's largest everyday-use portfolio, including recharges, bill payments, subscriptions, and transit. Across Amazon Pay, I've led product marketing for Bill Pay and FST, building full-funnel growth and lifecycle strategies.
Previously, I co-founded KITZeal Ventures and managed performance-driven corporate brand and service-line campaigns at Infosys, including #DataDoMore, #InfosysInsights, and #BeingDigital. I also trained senior executives on social media presence through employee advocacy and managed digital channels, website initiatives, reporting, and case studies.
My earlier work at Havas Worldwide included GTM communication strategy and account leadership for Sanofi, Reckitt Benckiser, Danone, Abbott, Allergan, BPCL, and Pfizer. I'm interested in working with marketing leaders and operators who are architecting the skills and systems of the next decade with AI.
Experience
Work history, roles, and key accomplishments
Leading Marketing for largest everyday use case portfolio comprising of Recharges, Bill payments, Subscriptions & Transit
Managed product marketing for Bill Pay and Financial Services & Technology, driving adoption and engagement.
Managed marketing for bill payments, focusing on customer acquisition and engagement.
Co-founded a venture, contributing to business development and marketing strategy.
• Managed end-to-end performance driven outreach campaigns for the Corporate brand and priority projects for assigned service lines.
• Notable campaigns: #DataDoMore, #InfosysInsights, #BeingDigital, #TEDxwithINFY #InfyMakers, Corporate Website makeover.
• Trained some of the top executives within the network on mobilizing their social media presence as part of the Employee Advocacy initiative.
Developed creative business ideas and go-to-market strategies for brands like Sanofi, Reckitt Benckiser, and Danone. Led account management for profitable accounts and achieved 6 new business wins and over 30% organic growth.
Group Account Director - Planning
Jun 2012 - Aug 2013 (1 year 2 months)
• Developed “effective” creative business ideas and go-to-market communication strategies for brands like Sanofi (Corporate & Diabetes), Reckitt Benckiser (Health & Wellness portfolio including Strepsils, DCold, Gaviscon, Durex, Kohinoor), Danone (Protinex).
• Led Account Management for some of the most profitable accounts for the Mumbai office: Sanofi, Nirmal Lifestyle, Abbott, Allergan (Botox)
•
Account lead for Sanofi (Pharma) planning and account management for BPCL, Pfizer, and Abbott pitches.
Account Director - Planning/ P1 Lead
Dec 2009 - Oct 2011 (1 year 10 months)
Account Lead for Sanofi (Pharma)
Planning and Account Management for BPCL, Pfizer and Abbott pitches
Education
Degrees, certifications, and relevant coursework
Savitribai Phule Pune University
MBA, (Bio-Technology) Marketing
2006 - 2008
Techno-commercial MBA with special focus on Biotechnology, Pharma, Life Sciences, Healthcare and Wellness industry.
Student Founder and first team lead for PUMBA's own Media Cell,
Moderator of www.pumba-online.com,
Student Placement Coordinator - Hyderabad region, Member - Alumni and Cultural society
One of the top 5 rank holders in the batch of 2008.
Bangalore University
B.Sc, Biotechnology
2002 - 2005
2nd Rank Holder. Class of 2005
Proficiency Award - Best overall performance; Class of 2005
Winner of multiple Intra- and Inter-collegiate essay and story writing competitions
Paper on "Study of possible contraceptive properties of Gardenia jasminoides” selected by National Centre for Biological Sciences (Tata Institute of Fundamental Research Group), Bangalore
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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