At Amazon India, I own three category-wide programs for Kitchen & Home Appliances across 40+ brands. I built the Prime Exclusive Offers charter, brand negotiation playbook, and event plan, and automated category reporting with SQL and Python pipelines.
As Assistant Brand Manager for Consumer Electronics, I managed Samsung and TCL, whose combined portfolio was INR 750Cr+. I grew Samsung TV GMS by 6% year over year despite a traffic decline in 4K, and improved its market share by 300bps in volume and 220bps in value.
I led the premiumisation of Samsung’s TV mix and negotiated vendor support for Neo QLEDs. I also managed the launch of 14 new models for the category’s largest new launch, contributing INR 4Cr+ incremental revenue in May ’25.
Earlier at Amazon, I managed a vendor portfolio across India and North America, driving business growth through pricing, availability, and demand generation. At National Payments Corporation of India, I evaluated the FinTech landscape and shortlisted three partnership candidates for RuPay with the Strategy team.
