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Priyanka Sarode

@priyankasarode

Brand Manager at Austin Bazaar growing a $20M+ Amazon musical instruments portfolio through data-backed brand strategies.

India

Message

At Austin Bazaar, I own sales performance, contribution margin, and inventory health for a $20M+ portfolio of musical instrument brands on Amazon. I grow assigned brands through catalog opportunities, value-built bundles, pricing and promotions, and vendor negotiations.

Previously, at Appario Retail Pvt Ltd, I managed top-tier gaming and audio brands and worked on vendor terms, business planning, and promotions. Across my catalog and procurement work, I set up purchase order processes and SOPs, supported marketplace launches, and helped improve process quality.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Austin Bazaar

Apr 2024 - Present (2 years 6 months)

Own sales performance, contribution margin, and inventory health for assigned brands on Amazon, handling a portfolio worth $20M+ in the musical instruments category. Identify and execute catalog growth opportunities including bundles, content improvements, and pricing actions.

Amazon Seller Central SkuVault Tableau Asana Catalog Management Inventory Management vendor negotiation Pricing Strategy Forecasting FBA Product Lifecycle Management ERP

Associate Vendor Manager

Appario Retail Pvt Ltd

Aug 2017 - Aug 2023 (6 years)

Built selection and negotiated terms by determining customer market needs, handling top-tier gaming and audio brands. Managed vendor partners and optimized terms to secure support for marketing campaigns.

Vendor Management Negotiation Category Management Inventory Management Business Planning Marketing Campaigns Stakeholder Management

Assistant Manager, Catalog

Ace Turtle Services Private Limited

Nov 2016 - Aug 2017 (9 months)

Owned brand-based platform and catalog maintenance, interacting with brands like Puma, US Polo, Arrow, and Fossil. Worked closely with brands for launches across marketplaces including Flipkart, Amazon, Paytm, and Snapdeal.

Catalog Management Brand Management Marketplace Management Product Data Management Stock Management

Senior Catalog Associate

Amazon Development Centre

Oct 2014 - Nov 2016 (2 years 1 month)

Interacted with stakeholders to ensure smooth process flow and managed the team to deliver results. Conducted internal auditing, root cause analysis, and resource re-allocation at critical situations.

Catalog Management SLA Management Audit Root Cause Analysis process excellence Training Mentorship

Process Associate – OTO Expert

Hewlett Packard

Apr 2011 - Sep 2014 (3 years 5 months)

Handled tasks independently for high-end and premium clients, delivering results within deadlines. Built a B2B portal for customers to purchase products online and managed margins and catalogs for the EMEA region.

B2B HTML Catalog Management Offer To Order Client Management Margin Management EMEA

Catalogue Lead and SME for Returns and Procurement

Appario Retail Pvt Ltd

Set up the process for purchase order creation, created SOPs, and drove process excellence. Mentored the team on SOP adherence and upskilling for process changes.

Process Improvement SOP Development Training Mentorship Data Analysis Escalation Management