At FundsIndia, I own live engagement across customer and advisor journeys, including the Wealth Dashboard, Smart Redemptions, and Transaction History. I built retention mechanics using churn prediction, behavioral nudges, and contextual decision flows, reducing premature exits by 18% and increasing long-term retention value by 12%.
I optimized core product journeys through UX improvements and experimentation, increasing feature adoption by 15% and reducing drop-offs at high-risk moments. I also helped cut load times from 2.5 minutes to under 5 seconds.
At Ketto, I owned growth, monetization, and engagement for a consumer platform with 210M+ annual visits. I led launches of the mobile app and recurring donations engine, contributing to 37% GMV growth, and ran A/B tests across landing pages, donation flows, and checkout.
At HSBC, I contributed to CRM and customer-facing features that increased engagement by 30% and unlocked ₹560M+ in incremental revenue through funnel optimization.
