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Anil Kumar User

@anilkumaruser2

Operations and CRM & marketing leader improving efficiency and revenue through data-driven execution and customer lifecycle management.

India

Message

What I'm looking for

I’m looking for an Operations Manager role where I can run end-to-end operations, strengthen CRM-driven customer lifecycle management, and lead cross-functional execution—delivering measurable efficiency and growth through KPI monitoring and process improvement.

I’m a Strategic Operations and Marketing Leader with 10+ years of experience across healthcare, media, real estate, and service sectors. I focus on improving operational efficiency, driving marketing performance, and strengthening CRM systems to increase customer engagement and revenue growth.

In my recent role as Head of Admin & Operations at Prettify Creative Innovation Pvt. Ltd., I lead end-to-end project lifecycle management—from requirement gathering and scope finalization to execution, delivery, and post-delivery support. I coordinate across business, technical, and client servicing teams, monitor progress using defined KPIs, and implement operational workflows and process improvements to reduce delays and maintain consistent delivery standards.

Earlier, as CRM & Marketing Head at Darshika Orthocare and Bric‑X Infra Pvt. Ltd., I led customer onboarding through post-service support, managed CRM platforms for lead tracking and sales pipeline visibility, and executed high-volume campaigns (SMS, voice, call, and print). I’ve consistently strengthened customer retention through targeted segmentation and structured follow-ups, resolved escalations to protect customer satisfaction, and supported business growth by improving execution efficiency and enabling scalable operational strategies.

Experience

Work history, roles, and key accomplishments

Head of Admin & Operations

Prettify Creative Innovation Pvt. Ltd.

Aug 2025 - Mar 2026 (7 months)

Led end-to-end admin and operations, coordinating business, technical, and client servicing teams and translating requirements into structured delivery plans. Owned project lifecycle management with KPI-based progress monitoring, workflow/process improvements, and escalation resolution to maintain delivery quality.

Operations Management Lifecycle Management KPIs Resource Planning Workflow Optimization Client Relationship Management Risk & Bottleneck Management

CRM & Marketing Head

Darshika Orthocare

Jan 2023 - Jan 2025 (2 years)

Managed CRM and marketing operations end-to-end, from client onboarding through service delivery and post-service support. Optimized workflows to reduce turnaround time, monitored operational KPIs for continuous improvement, and resolved escalations to strengthen customer satisfaction and retention.

CRM Management Marketing Strategy Customer Lifecycle Management KPI Tracking Customer Retention Client Onboarding Escalations

CRM & Marketing Head

Bric-X Infra Pvt. Ltd.

Jan 2019 - Jan 2023 (4 years)

Managed CRM platforms to track leads, customer interactions, and sales pipeline activities. Planned and executed high-volume multi-channel campaigns and supported sales with lead nurturing, cross-selling, and post-sales customer engagement processes.

CRM Platforms Lead Nurturing Customer Segmentation Cross Selling Sales Coordination Customer Engagement Post Sales

Business Operations & Distribution

Hindustan Media Ventures Limited

Jan 2014 - Jan 2019 (5 years)

Led regional distribution operations and vendor coordination for newspaper circulation, building distributor networks to improve market coverage. Supported circulation growth through promotional initiatives while maintaining operational efficiency in logistics, distribution planning, and territory management.

Distribution Vendor Management Logistics Planning Territory Management Supply Chain Coordination Performance Monitoring