Anik aher
@anikaher
I build data-driven digital marketing campaigns that improve engagement, lead generation, and advertising performance.
New ZealandWhat I'm looking for
At Scarborough Group, I develop marketing content for commercial property projects, from social posts and case studies to digital listings, email campaigns, and stakeholder communications.
I optimise Trade Me property listings and support SEO-focused content strategies to improve market visibility, lead generation, website visibility, and inbound enquiries. I also explore AI-driven workflows for content creation, lead handling, and campaign execution.
Previously at Headphone Zone, I managed Google Ads and Meta Ads campaigns end to end, improving CTR by up to 35% and reducing CPC by 20% through continuous optimisation. I used performance reporting, audience targeting, bidding strategies, ad copy, and analytics insights to improve ROI.
I've also grown local engagement through Facebook, Instagram, and TikTok campaigns at Zone Bowling, and increased user engagement by 30% through targeted Meta campaigns at S.S. Travel Solutions.
Experience
Work history, roles, and key accomplishments
Digital Marketing and Communications Coordinator
Scarborough Group Limited
Jan 2026 - Present (9 months)
Developed and structured marketing content for commercial property projects, including social media posts, case studies, and digital listings. Created and optimized TradeMe property listings and coordinated visual marketing assets across campaigns.
GroundStaff Assistant/ Social Media Guru
Wairau Valley Zone Bowling
Aug 2024 - Jul 2025 (11 months)
Managed local digital presence, content creation, and short-form video campaigns across Facebook, Instagram, and TikTok. Contributed to growing local customer engagement and walk-ins through social-led campaigns.
Digital Marketer and Content Strategist
HeadphoneZone
Aug 2022 - Jan 2024 (1 year 5 months)
Managed end-to-end Google Ads and Meta Ads campaigns, achieving up to 35% improvement in CTR and 20% lower CPC through continuous optimization. Delivered monthly performance reports with actionable insights for clients and management.
Marketing Executive
S.S. Travel Solutions
Jul 2021 - Jun 2022 (11 months)
Executed Meta ad campaigns, increasing user engagement by 30% through targeted strategies. Maintained ongoing communication with clients, ensuring expectations were met regarding budgets, timelines, and outcomes.
Education
Degrees, certifications, and relevant coursework
ICL Graduate Business School
Master of Management, Marketing
2025 -
Currently pursuing a Master of Management in Marketing, gaining a deeper understanding of modern marketing.
Massey University
Postgraduate Diploma in Business, Business
2024 - 2025
Pursued a Postgraduate Diploma in Business, deepening understanding of marketing strategy, consumer behavior, and digital transformation.
South Indian Association
Bachelor of Mass Media, Mass Media
2018 - 2021
Earned a Bachelor's degree in Mass Media with a focus on Advertising, gaining skills in content creation and social media management.
Availability
Location
New ZealandAuthorized to work in
Portfolio
explicit-teal-uhmwptja5u.edgeone.appSalary expectations
Job categories
Skills
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