Yulia P
@yuliap
Marketing professional specializing in digital strategy, content creation, and campaign delivery.
New ZealandWhat I'm looking for
I am a results-driven marketing professional with extensive experience delivering end-to-end digital marketing across multiple brands and industries. I combine content creation, paid media, email marketing and website optimisation to drive brand awareness and measurable results.
In my roles I have led Google and Meta ad campaigns, managed social channels including Instagram, TikTok and Facebook, and executed multi-channel promotional campaigns and major trade shows. I also plan and run segmented EDM campaigns and automated workflows to improve lead nurturing and campaign performance.
As a self-employed photographer and social media manager I create high-quality photography and short-form video, develop content strategies, and manage projects from concept through delivery. I am comfortable owning projects end to end and collaborating with clients and international teams.
I bring practical technical skills across WordPress, Shopify, Mailchimp, Google Analytics and Adobe Creative Cloud, plus bilingual communication skills in English and Russian and conversational Mandarin. I seek opportunities where I can lead digital strategy, create impactful content, and deliver measurable growth for the business.
Experience
Work history, roles, and key accomplishments
Photographer & Social Media Manager
Self-Employed
Aug 2025 - Present (7 months)
Create high-quality photography and short-form video content, plan and manage social media strategies, and deliver end-to-end projects from concept to edited assets that align with brand goals.
Brand & Communications Adviser
BNB Group
Sep 2025 - Jan 2026 (4 months)
Managed communications for two insurance brands, executed segmented EDM campaigns via Mailchimp, owned social media strategy across Instagram, TikTok and Facebook, and coordinated partnership promotions and website updates.
Marketing Executive
Iplex Pipelines
Aug 2023 - Sep 2025 (2 years 1 month)
Led Google and Meta ad campaigns with performance optimisation for ROI, planned major trade shows and expos, and improved CRM segmentation and automated email workflows to boost lead nurturing.
Digital Marketing Coordinator
Iplex Pipelines
Aug 2022 - Aug 2023 (1 year)
Executed multi-channel promotional campaigns to drive engagement and leads, maintained and optimised website content for SEO and UX, and directed creative development for consistent marketing collateral.
Marketing Assistant
The Guest Home
May 2021 - Jul 2022 (1 year 2 months)
Produced digital brochures and advertisements to attract clients, maintained website functionality and UX, and managed client communications, inquiries, and bookings.
Education
Degrees, certifications, and relevant coursework
Aspire2 International
Graduate Diploma in Applied Management, Project Management
Completed a Graduate Diploma in Applied Management with a focus on Project Management, covering practical management and project delivery skills.
Beijing Language and Culture University
Bachelor of Arts, Chinese Language
Earned a Bachelor of Arts in Chinese Language (English/Chinese Bilingual Studies), focusing on language proficiency and bilingual communication.
Tech stack
Software and tools used professionally
Availability
Location
New ZealandAuthorized to work in
Job categories
Skills
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