Open to opportunities

Yongwei Hu

@yongweihu

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Results-driven marketing professional with 10 years of digital marketing experience.

New Zealand

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What I'm looking for

I am looking for a dynamic role that fosters creativity and analytical thinking, where I can contribute to impactful marketing strategies and grow within a collaborative team environment.

I am a results-driven marketing professional with a decade of experience in digital marketing and advertising. My expertise lies in campaign management, social media, paid media, SEO/SEM, and content creation. Currently, I am pursuing a Master’s in Business Analytics with a focus on Marketing at Massey University, which enhances my analytical and data skills. I am known for being goal-oriented, curious, adaptable, and well-organized, with a passion for using data to understand user behavior and drive smarter marketing decisions.

In my most recent role as a Senior Digital Marketing Specialist at Study Group UK Limited, I independently developed and executed annual digital marketing strategies and monthly paid media campaigns across multiple platforms in China. I managed social and paid media campaigns, conducted SEO/SEM optimization, and analyzed customer insights to build successful strategies. My ability to closely monitor performance using Google Analytics and deliver actionable reports has been instrumental in achieving marketing goals.

Throughout my career, I have held various positions, including Associate Marketing Director and Media Manager, where I built marketing strategies, coordinated with external vendors, and developed marketing collaterals. I have worked with notable clients such as Google, Unilever, and Hilton, and I am eager to leverage my skills and experience in a challenging new role.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Specialist

Study Group UK Limited Shanghai Branch

Mar 2021 - Jan 2025 (3 years 10 months)

Independently developed and executed annual digital marketing strategies and monthly paid media campaigns on multiple platforms to meet targets in China. Managed social and paid media campaigns, including copywriting, poster design, and landing pages, while also conducting SEO/SEM optimization and keyword research.

Digital Marketing Paid Media SEO SEM Google Analytics Campaign Management Content Creation Social Media Management

Associate Marketing Director

Lunion Intelligence Technology Co., Ltd.

Apr 2019 - Aug 2020 (1 year 4 months)

Built marketing strategies and monthly marketing calendars to meet targets, operating social media platforms such as WeChat, Zhihu, and Dingxiang Yuan. Planned and executed SEO and Email Marketing initiatives, including daily data tracking and reporting, while also creating marketing collaterals like posters, brochures, and videos.

Marketing Strategy Social Media Management SEO Email Marketing Data Tracking Content Creation Research Proposal Development

Media Manager

Junshu Media Co., Ltd.

May 2018 - Apr 2019 (11 months)

Developed and deepened relationships with media vendors, ensuring effective collaboration and partnership. Developed comprehensive media strategies to achieve key performance indicator (KPI) goals, coordinating with both internal and external stakeholders to ensure successful campaign execution.

Media Relations Media Strategy KPIs Vendor Management

Account Executive

OMD Advertising Co., Ltd.

Mar 2016 - Apr 2018 (2 years 1 month)

Delivered programmatic buying and performance monitoring across various Supply-Side Platforms (SSPs), ensuring efficient ad delivery and optimization. Analyzed first-party and third-party data to implement strategic optimizations, working directly with prominent clients including Google, Unilever, and Hilton.

Programmatic Performance Monitoring Data Analysis Optimization Client Management SSP Advertising

Education

Degrees, certifications, and relevant coursework

Massey University

Master of Business Analytics, Business Analytics (Marketing)

Activities and societies: Actively involved in the student union, where I was responsible for managing social media activities.

Currently pursuing a Master’s in Business Analytics (Marketing focus) at Massey University to enhance analytical and data skills. Coursework includes Python, SQL, SAS, R, and Econometrics.

Bournemouth University

MSc Tourism and Hospitality Management, Tourism and Hospitality Management

Studied extensive leisure business areas such as strategy, finance, principles and best practice, and eco-tourism. Completed 30 weeks of placement in the UK industry (Macdonald Savill Court Hotel, UK).