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Execution of integrated marketing strategies that support the growth and positioning of our key brands: Hankook, Laufenn, and Linglong. My role spans digital marketing, brand management, campaign development, and customer engagement.

I’m responsible for all digital channels, including SEO, SEM, social media, and content marketing, driving online visibility and converting traffic into qualified le

As Group Marketing Manager at McDermid Auto Collective, I led marketing activities for Toyota, Volkswagen, Nissan, and Kia. My role involved developing and executing marketing strategy, driving lead generation and managing campaigns and events. I worked closely with the manufacturers, agencies and stakeholders, analyse sales data to provide insights, and optimise marketing ROI.
Please see a list o

During this period, I collaborated with prominent organisations across diverse industries, including Legal, Finance, Medical Insurance, and leading local advertising agencies. My role focused on driving impactful marketing strategy, campaigns and delivering measurable results.

Key Skills and Expertise:

- Digital Strategy: Designed and executed comprehensive digital marketing plans tailored to bu

Implementation of a Digital Marketing Strategy including Content marketing for Archibald’s five main brands, Porsche, Audi, Volvo and Jaguar Land Rover.
Worked directly with manufacturers to implement this strategy.

Digital Marketing for Gough Cat and Gough Group projects

Manage multiple projects and tasks under tight deadlines
• Manage website development to improve website function and user experience
• Briefing and management of external agencies ensuring that online projects and campaigns are executed according to business requirements and on time.
• Responsible for web content on product and social med

Lead social media strategy
Responsible for developing and maintaining social strategy, channel community enhancement and influencer advocacy
Implement and Develop social media listening and monitoring data tools to inform brand marketing initiatives
Collaborate with multiple departments including planning, PR and Account Management to realise social strategies
Provide insight on existing and emerg

Build, manage and deliver a Social Media & Digital strategy for Telstra New Zealand (branded - TelstraClear) with ambitious targets and KPIs

Establish and promote social media best practice at all levels of TelstraClear and work with channel marketers, publicity and other departments to implement strategies.

Implement and maintain Social Media Reputation Management / Crisis plan.
Work with senio

New Start-up Business
Implementation and Management of Digital Marketing for New Zealand Companies.
Google Search Engine Optimisation and AdWords Set-up/Management
Social Media Strategy Implementation
Development of Business with National Blue chip Clients.
Hunting for new Business – Phone and Face to Face Cold Calling, Business Networking and Referrals.

Bachelor of Arts with Honours in English Literature and Religious Studies.